Too few followers, a stagnant account, hard to engage the community ?
That was the challenge of Le Mas du Cheval, an emblematic venue near Montpellier, mixing guest houses and private events.
To energize its Instagram, they launched a contest with Up Review. Prizes: Magnum of Ruinart, goodies, and shooters !
Result : +500 followers in 3 nights and boosted visibility across the region. Immediate impact, natural engagement.
In just 3 nights, we gained more than 500 followers on Instagram thanks to the contest launched with Up Review. It’s super easy to set up and very effective to get known and build visitor loyalty !
Every new follower means more views, more shares, and an event that spreads far beyond the venue.
An Instagram account with a large following shows that Le Mas inspires trust among new visitors.
Photos, stories, comments: the more a community reacts, the more attached it becomes… and returns.
A follower who comments or joins a contest is more likely to come to an event… then come back with friends.
Setting up the Up Review contest
To boost engagement and liven up its events, Le Mas du Cheval launched an Up Review contest over three consecutive evenings.
The principle : an A5 flyer distributed at each event, with a QR code to scan to leave a Google review… and spin the prize wheel for a chance to win.
A simple, fun, and engaging format !
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