Rebalancing your online reputation in just 6 weeks ?
That was the challenge faced by McDonald’s Pignan, whose rating had stagnated at 2.8, mostly driven by unhappy customers.
With Up Review and a QR code contest deployed at the kiosks, drive-thru, and in the dining area, the restaurant encouraged satisfied customers to share their opinions.
In just 6 weeks :
👉 +1,700 Google reviews
👉 Rating improved from 2.8 to 3.7
👉 +3,300 contacts collected to power marketing actions across its 8 franchise restaurants.
“We implemented Up Review to improve our visibility and encourage customers to leave reviews.
The results were immediate : 1,700 reviews in 6 weeks and our Google rating went from 2.8 to 3.7!”
A low rating creates doubt. By raising its Google score, the restaurant strengthens credibility and attracts more customers.
It’s often unhappy customers who speak out online. By generating more authentic reviews, the restaurant balances its real image.
The QR code contest turns waiting time into action. Customers participate, leave a review, and feel involved.
By playing and winning, customers leave with a positive impression… and the desire to come back. A small gesture, a big impact.
To boost its online reputation, McDonald’s Pignan launched a contest with Up Review over a 6-week period, split into 3 successive waves.
Laminated A5 and A6 flyers were placed on restaurant tables and counters, accessible during waiting times. The principle was simple: scan a QR code, leave a Google review, and spin the prize wheel !
To maximize impact, two original supports were added :
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