Visiopolis

Hard to make your brand known when managing multiple stores… and lacking reviews ?

That was the case for Visiopolis, an independent optician with several shops around Montpellier.

Despite a rich offer — more than 800 optical frames, 400 sunglasses, and exclusive designers — local awareness remained low.

In just 3 months, they collected 400+ Google reviews across 4 stores, improved their online reputation, and strengthened the brand’s visibility across the region.

👉 A simple, engaging solution… with concrete results.

The results

+400 Reviews collected

4,9 Average Google rating

Visiopolis’ objectives

Strengthen brand awareness and highlight the in-store experience.

1

Develop online visibility

Being well positioned on Google means capturing attention from the very first search. Google reviews have become a key lever to achieve this.

2

Build trust

Positive customer comments reassure newcomers and showcase the opticians’ expertise.

3

Build a consistent brand image

Regular reviews across multiple stores help build a unified and credible reputation.

4

Expand the customer base

Strong online visibility attracts both loyal customers and new clients searching for a trusted optician nearby.

The Solution

To strengthen Visiopolis’ visibility, the strategy was to launch a QR code contest over 3 months.

In the optical shops, A6 flyers were placed near sales counters and frame displays, within easy reach during waiting times.

Each flyer invited customers to scan the QR code, leave a Google review, and try to win a gift.

The system didn’t stop there : for home-delivered orders, a personalized flyer was included in the package, encouraging customers to return in-store to collect their gift and extend the experience.