NFC Google review plaque : what is it and why use it ?

You do not know what a Google review NFC plaque is or how to use it for your business ?

In a context where more than 90 % of consumers read reviews before buying, and where 88 % of French people trust them as much as a personal recommendation (source : Guest suite x IFOP), not using a Google review NFC plaque means letting the competition get ahead.

But no worries !

👉 In this full article, we explain in detail the purpose of an NFC plaque, how it works, its concrete benefits and the criteria to consider before installing it in your establishment.

Google review NFC plaque : what is it ? 

A Google review NFC plaque is a physical support that integrates several contactless technologies :

• an NFC chip (or NFC tag), identical to those used in bank cards, the Navigo Pass or contactless payment systems like Apple Pay and Samsung Pay,
• a Google Reviews QR code, scannable with the camera of any mobile phone,
• sometimes a short printed URL that can be entered manually.

Placed in a business, it allows the customer to bring their Android smartphone or iPhone close to it, or scan the code, and be automatically redirected to the business’s Google Reviews page.

No need to search for the business on Google, nor to download a mobile app : the Google review is left in a single gesture !

👉 In short, the Google review NFC plaque removes all friction and makes the process intuitive for all compatible mobile devices.

Why use a Google review plaque for your business ?

1. Increase the number of customer reviews 

A study reported by Forbes shows that 98 % of internet users read reviews before making a decision.

So by making the process quick, the Google review NFC plaque removes obstacles and encourages more satisfied customers to leave authentic feedback, which mechanically multiplies the volume of reviews collected.

2. Improve local ranking / local SEO 

Google reviews are a major ranking factor. The more recent and verified reviews a business receives, the more visible it becomes in local search results. 

3. Strengthen credibility and trust 

The Fevad reminds us that online trust relies on the presence of consumer reviews. Positive and regular reviews strengthen credibility and reassure prospects. 

4. Save time

With an NFC plaque, there is no need to send an SMS, an email or to explain the process. The customer leaves their review directly, without friction. It saves time for both the merchant and the customer.

5. Enhance the perceived image of the business

Using contactless technologies (NFC, QR code) already known for mobile payments or secure authentication reinforces the innovative and digital image of an establishment.

NFC plaque : how does it work ? 

NFC technology is an evolution of RFID, standardized by the NFC Forum, which enables short-range data exchange (near field, about 2 centimeters) via a frequency of 13.56 MHz.

• The customer brings their NFC-compatible mobile phone close (Android smartphone, iPhone XS or newer models).
• The NFC tag integrated into the plaque automatically triggers the opening of the target page.
• If the function is disabled, scanning the QR code is enough.
• As a last resort, the short URL printed on the plaque can be entered into the device’s browser.

👉 A universal and secure experience : all customers, regardless of their mobile device, can leave a review.

According to the Banque de France, more than 60 % of in-store payments already use NFC technology (bank cards, smartphones). This familiarity makes the use of NFC natural for collecting reviews.

Where should you install the NFC plaque in your business ?

The choice of placement is strategic to maximize the number of reviews left. Here are some effective options :

• At the reception or checkout : a key moment right after payment, ideal for feedback.
• On tables or counters : perfect for restaurants, cafés, bars, hair salons.
• In the shop window : also attracts passers-by and showcases transparency.
• In a waiting room : driving schools, liberal professions, medical offices.
• On an NFC card or badge : convenient for salespeople, real estate agents or craftsmen.

Tip : a customized plaque (logo, colors, clear call-to-action like “Your review in 30 seconds”) draws more attention.

How can you encourage your customers to use your NFC plaque ?

• Incentive messages : “Your review matters, thank you for sharing your experience !”.
• Gamification : wheel of fortune, prize draw, digital scratch card =>
• Récompenses : réductions, boisson offerte, fidélité.
• Gestion active des avis : modération, réponses rapides, remerciements personnalisés.
• Rewards : discounts, free drink, loyalty points.
• Active review management : moderation, fast responses, personalized thanks.

👉 A BrightLocal study shows that customers are twice as likely to leave a review if the business responds consistently.

Criteria to consider before buying an NFC plaque for Google reviews 

1. Personalization : plexiglass, metal, wood or NFC sticker.
2. Compatibility : a hybrid plaque (NFC + QR code) covers 100 % of smartphones.
3. Durability : UV resistance, humidity, indoor / outdoor use.
4. Supplier : general platforms (Amazon, Etsy) or specialized solutions like UpReview.
5. Price : generally between €20 and €50, depending on finish and customization.

According to Roots Analysis, the global NFC market will grow from $26.8 billion in 2024 to more than $91 billion in 2035. A sign of long-term stability for this technology.

NFC plaque : NFC card or QR code : what is the difference ? 

• The QR code must be scanned with the camera or a mobile app.
• The NFC tag automatically triggers the opening of the Google Reviews page by simple contact.
• NFC card : works on the same principle as the plaque, but in a business-card format. It is convenient to hand directly to the customer, who only needs to place their phone on it to be redirected to the review page.

👉 The best solution remains the combination of both (NFC + QR code) to guarantee compatibility, accessibility and a smooth experience.

Up Review : the complete solution to boost your visibility 

…and its NFC shop !

Among its features, UpReview also offers an NFC shop with several connected supports :

• NFC plaques : ideal for counters, receptions and points of sale.
• NFC cards : practical and always with you, so you never miss an opportunity.
• Premium NFC cards : high-end design and optimal customer experience.

All these supports are compatible with the main platforms : Google, TikTok, Instagram, TripAdvisor, WhatsApp, Trustpilot.

👉 [Discover the Up Review NFC shop]

Before we finish !

FAQ – Everything you need to know about the Google review NFC plaque

Are NFC plaques secure ?

Yes. NFC tags use short-distance communication (a few centimeters), which makes them safe and limited to nearby devices. As with contactless payment, exchanges are secure.

Can an NFC plaque be useful for an e-commerce site ?

Absolutely. Even if the plaque is physical, it helps e-commerce retailers who also have pickup points, showrooms or corners collect verified reviews and strengthen loyalty.

Which types of smartphones are compatible ?

Most Android smartphones and recent iPhones include NFC enabled by default. For other mobile devices, the QR code always guarantees access.

What if a customer wants to disable the NFC function on their phone ?

It is possible in the phone settings. In that case, they can use the QR code or the short URL.

Can the NFC plaque reduce negative reviews ?

Indirectly yes. By increasing the number of positive reviews left by your satisfied customers, it reduces the impact of negative ones. Active moderation and feedback management reinforce this virtuous cycle.

Are there different formats of NFC plaques ?

Yes : rigid plaques, bank-card format cards, badges, NFC stickers. Some versions even include several NFC tags for various uses.

Nathanaël Butet, for the Up Review team ❤️