Catering
05 December 2025
Team Up
Review
Tripadvisor, Google, Uber Eats, TheFork… These names have now become part of your daily life as a restaurant owner. In 2025, these tools and apps are no longer just used to get noticed.
They are real growth levers to increase local visibility, attract new customers and effectively list your restaurant.
According to Sunday App, 85 % of customers say they check the Internet before choosing a restaurant.
Having a website is essential, but being visible on the first page of Google is even better !
A well optimized Google Business Profile attracts traffic. It boosts your conversion rate and increases your visibility on Google.
The better you are listed, the more often you are chosen !
👉 Listing your restaurant on as many local, tourist, social or GPS platforms as possible allows you to :
But beyond simple listing, these platforms have a real impact on customer acquisition.
Booking, delivery, geolocation, customer reviews, social networks… so many features designed to generate more visits and more orders.
Google My Business is now called Google Business Profile, and it is the essential tool to strengthen your restaurant’s local visibility.
It is often the first point of contact between your establishment and future customers : profile, photos, reviews, directions… everything starts here.
With your profile, you can add appealing images, respond to customer reviews and update your key information (opening hours, menus, booking links, promotions).
A well optimized profile significantly improves your ranking on Google Maps, where most local searches now take place.
Why this is very important : 70 % of consumers use Google Maps to look for nearby businesses ! (SEO.com)
By betting on a complete, regularly updated profile, you increase your chances of appearing in the Local Top 3, where most clicks and bookings happen.
👉 [15 steps to optimize your restaurant’s Google My Business]
Forget the traditional yellow directory ! Pages Jaunes is still an important source for local searches.
Listing your restaurant on Pages Jaunes is essential and gives a strong boost to your local SEO.
L'Internaute is a highly visited French website that offers selections, rankings and restaurants by city or by cuisine type. It attracts an audience looking for reliable, local recommendations.
Listing your restaurant on L’Internaute helps improve your visibility and appear in thematic rankings that are generally well referenced on Google.
Le Petit Futé is a must have tourist guide in France; it lists a wide variety of establishments : fine dining restaurants, bistros, local eateries… It is widely used by travelers as well as locals.
Registering your restaurant there helps you attract tourists looking for good recommendations and strengthens your online presence thanks to a high authority media outlet.
Up Review is much more than a simple review tool : it is a complete solution designed for local businesses that want to stand out locally.
Thanks to its all in one interface, you can :
Up Review helps you appear where your customers are looking for you : Google Maps, local searches, social media and much more !
👉 [Discover how Up Review helps you become the number 1 restaurant on Google]
118000.fr is a French digital directory still widely used to search for local services.
It improves your visibility in Google Maps searches and helps attract customers who are loyal to traditional directories.
Justacoté is a French platform focused on reviews and neighborhood recommendations. Customers leave comments, ratings and good local addresses.
A good rating on Justacoté improves your local credibility and makes your restaurant more visible to nearby customers.
Opendi is an online directory that lists many local businesses, including those in the restaurant industry.
Being listed on Opendi increases your restaurant’s local visibility and multiplies your chances of being discovered by people searching for a nearby place to eat.
Yalwa is a global network of online directories, active in more than 60 countries, offering restaurants and local businesses the opportunity to create a professional profile.
Being present on Yalwa boosts your international visibility, improves your local ranking and connects you with a wide audience looking for good places based on their location.
With Apple Business Connect, you can manage your restaurant’s listing on Apple Maps and all iOS devices. Add photos, update your opening hours and manage customer reviews.
Your presence on Apple is important : you have a greater chance of being found by iPhone users, a customer base that is often mobile, demanding and loyal.
Nextdoor is a neighborhood based social network that encourages local recommendations, especially for restaurants.
Listing your restaurant there allows you to communicate directly with local residents, increase your local visibility and encourage digital wod of mouth within an engaged community.
Being recommended through social networks and local apps increases your credibility and visibility.
Facebook is no longer just a social network : with Facebook Business, you can create a professional page for your restaurant. You can publish your menus, photos and events, and interact directly with your customers through messages and comments.
The platform also allows you to run highly targeted advertising campaigns, which are very effective for reaching local or broader audiences and for testing your special offers.
A perfect tool for building a community around your restaurant and strengthening your local brand awareness.
Instagram Maps allows users to discover nearby restaurants through geotagged posts and stories.
It is an interactive map integrated into the app, ideal for attracting local or tourist customers looking for new places to try.
👉 Post photos and Reels regularly and add your location to boost your restaurant’s visibility directly on Instagram.
Mapstr works as both an app and a social network dedicated to personalized maps. The app allows users to save their favorite restaurants on a map, create themed lists and share their best spots with friends.
The Mapstr platform is ideal for reaching customers looking for personalized recommendations. It increases your local visibility and helps you appear in the lists of influential users or food lovers who may choose your restaurant.
Foursquare is a social recommendation service that helps users find restaurants based on their location. Each establishment can be rated, commented on, illustrated with photos and recommended by the community.
Used by an urban, tech oriented audience, Foursquare allows you to reach customers who search online for new places and local favorites to recommend.
Snapchat offers features specifically designed for restaurants : custom geofilters, ads and location sharing by customers. Having your restaurant present on Snapchat allows you to interact with a young, connected audience that consumes visual content.
Perfect for creating proximity, generating word of mouth and standing out with creative campaigns.
TripAdvisor is one of the most visited platforms in the world for finding a restaurant, and an essential place to capture tourist or traveling customers.
With more than one billion reviews published, the platform ranks restaurants according to the quality of their profile, the frequency of new reviews and the level of interaction from restaurant owners.
Tripadvisor pages are also very well referenced on Google, which increases your visibility on local queries such as “best Italian restaurant in Paris”.
👉 Take the time to maintain your profile, encourage customers to leave reviews and respond to each one : it is one of the most effective ways to improve your e reputation and your local ranking.
TheFork is THE leading restaurant booking app in Europe. It helps you fill your tables while offering management tools such as a calendar, promotions and statistics.
The platform is very well ranked on Google and used by a large community of customers looking for great places to eat. Listing your restaurant there is ideal for automating your bookings and increasing your online visibility thanks to their strong authority on Google.
TheFork generates an average of €1 650 in additional revenue per restaurant. (TheFork)
Le Guide Michelin is THE global reference for gastronomy. Being listed, online or in the print version, highlights your restaurant to a demanding clientele seeking high quality culinary experiences.
This listing greatly strengthens your credibility, authority and visibility among food lovers, including internationally.
Le Fooding is a French gastronomic guide that highlights modern, creative and urban restaurants. Very active on Instagram, it attracts an influential clientele passionate about food culture.
Being featured strengthens your brand image among foodies and increases your visibility with an informed and engaged audience.
Time Out is an international urban guide that selects the best restaurants, bars and events in major cities around the world (Paris, London, New York…).
Being featured helps you attract a curious urban clientele while increasing your international visibility.
Yelp is a major reference for customer reviews in the United States and remains influential in many large tourist cities. Register your restaurant on Yelp and benefit from indirect visibility on other services such as Apple Maps or Citymapper, which use Yelp’s data.
Create a complete Yelp profile (reviews, photos, description) to strengthen your online reputation. It is an additional channel to increase your restaurant’s visibility and attract international customers.
Resy is an online reservation platform designed for restaurants, especially high end dining. It offers customer management tools, advanced scheduling and an optimized interface for restaurant owners.
Widely used in major cities, Resy helps increase the number of bookings for a restaurant and makes it more visible to connected customers.
Dianping is one of the largest online review and reservation platforms in China. Similar to Yelp, it allows users to search for restaurants, read customer reviews and make bookings.
Listing your restaurant on Dianping connects you with a massive Chinese audience, whether international tourists or local residents looking for the best dining spots.
Naver Map is the most widely used mapping and local search app in South Korea. It helps users find nearby restaurants, cafés and businesses with photos, ratings and customer reviews.
It is an essential platform for reaching Korean customers or South Korean tourists, especially in major French cities where this community is very present. Being listed on Naver Map increases your chances of being discovered by foreign visitors searching for restaurants through their preferred app.
Yandex Maps is the mapping service of the number 1 search engine in Russia. It works similarly to Google Maps, but for a Russian speaking audience.
If your restaurant targets this audience, being listed there is essential. It strengthens your visibility and sends a positive signal to Google about your global presence.
Delivery, click and collect and food apps
50 % of French people order at least once a week through delivery or takeaway services. (Extencia)
Uber Eats is the go to app for offering delivery or click and collect. It allows restaurants to reach customers who regularly order online, while providing management tools, order tracking and even advertising campaign options !
Deliveroo is a meal delivery app mainly present in large cities. Restaurants gain access to an urban audience that orders via mobile. Listing your restaurant there increases your visibility among young professionals who frequently order online.
An effective lever to generate additional revenue and appear in local delivery searches.
Glovo is a European delivery and errands app popular in several countries. It offers great visibility in tourist and cross border areas.
Joining Glovo allows you to reach an international mobile audience, providing strong exposure and visibility for restaurants offering click and collect and delivery.
Siouplait is a French platform that highlights independent restaurants and short supply chains. It promotes local establishments over large chains.
Listing your restaurant there is ideal for gaining authentic visibility and targeting customers who care about ethical consumption, artisanal dining and local products.
GPS and voice assistants : be found by voice or on the road
👉 58 % of consumers use voice search to find information about local businesses (BrightLocal).
Google Assistant is one of the most widely used voice assistants in the world. In 2025, more and more local searches are done by voice : “Find an Italian restaurant near me” or “Where to eat tonight in Montpellier” are typical queries.
Being listed in the right databases (Google Business Profile, partner platforms) allows your restaurant to appear directly in voice responses.
Amazon Alexa allows users to find a nearby restaurant through voice search. By integrating your establishment into this platform, you make it accessible via connected devices (speakers, smartphones, etc.).
Being listed on Alexa helps you attract customers who use long tail voice queries such as “find a vegan brunch with a terrace nearby”, improving your local visibility.
TomTom, known for its built in GPS systems, also includes restaurants in its points of interest.
Being listed there strengthens your local positioning and allows you to be found by users on the move, directly through their navigation device.
MapQuest is an online mapping service that lists restaurants and other nearby points of interest, with the ability to generate directions.
Listing your restaurant on MapQuest means reaching users who rely on an alternative to Google Maps, particularly in the United States. It is a useful presence to diversify your geolocalized visibility and reach a wider audience.
Navmii is a GPS navigation app that also includes restaurants.
Being listed there helps you capture customers on the move, often looking for a quick place to eat nearby. A growth opportunity with a transient clientele !
Bonus : the platform not to forget
Since 2024, artificial intelligences like ChatGPT, Gemini or Perplexity have increasingly contributed to online restaurant discovery.
Your future customers no longer rely solely on Google : they directly ask an AI “where can I eat near me ?” or “what is the best Italian restaurant in Lyon ?”.
These tools extract their answers from publicly available data on the Internet : your Google Business Profile, your customer reviews, your social media and your listings on local platforms.
Having a complete and consistent presence on these sources increases your chances of being mentioned by these AIs in their recommendations.
This is what is now called “IAO” (Intelligence Answer Optimization) — a new form of SEO focused on visibility in AI generated results.
👉 By optimizing your Google reviews, your local descriptions and your content, you are preparing your restaurant for the visibility landscape of tomorrow.
Want to reach 4.5 stars on your Google Business Profile ? Or go from 3.8 to 4.2 ?
Good news : you can know exactly how many 5 star reviews you need to get there !
👉 [Test our Google Reviews Calculator for FREE]
Listing your restaurant on as many local, social, tourist and GPS platforms as possible has become essential to boost your visibility. Google, TheFork, Tripadvisor, Instagram Maps, Apple Maps, ChatGPT…
👉 Your customers are looking for you everywhere : be present where they look !
A multichannel presence allows you to :
Need a tool to centralize everything easily ?
Up Review is the all in one solution that helps restaurants collect more reviews, improve their presence on Google, launch campaigns (SMS, QR codes, contests) and manage their local visibility in just a few clicks.
👉 Request your FREE audit to list your restaurant today !
Nathanaël Butet, for the Up Review team ❤️
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