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01 December 2025
Team Up
Review
You want to optimize your Google My Business profile but have no idea how to do it ?
You are not alone. Many businesses create their business listing… and then abandon it.
👉 Result : little visibility on Google, few clicks, and customers who end up going to the competition (whose listings are well optimized !).
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Yet you already know it : a well-configured profile can change everything.
… and all this without necessarily spending a single cent on advertising.
Good news : you do not need to be an SEO expert !
👉 In this guide, we show you how to optimize your Google My Business profile in 15 simple and easy-to-apply steps.
The goal : make your business more visible, better presented, and better ranked in Google Maps search results.
1. Create a complete profile for each location of your business
Start by creating or claiming a Google My Business listing (now called Google Business Profile) for every location you own.
Fill in all essential information :
A well-completed profile gives Google all the necessary data to display your business in search results and strengthen your local visibility (not to be overlooked !)
👉 Not sure where to start ? [Create your Google My Business profile in 5 minutes] with our quick guide.
When creating or optimizing your Google My Business profile, choosing the correct primary category is crucial for good ranking.
In fact, it allows Google to understand exactly what your business does and to display it in the most relevant search results.
Select a category that precisely describes what you offer (ex : “premium hairdresser,” “tapas restaurant,” “auto repair shop”).
This improves your visibility in search engines and increases your chances of appearing in front of truly interested customers (qualified and ready to take action).
👉 You can also add secondary categories to reflect additional services you offer, as long as they remain relevant to your business.
Yes ! Without this verification, your business will not appear in search results.
👉 Why verify your listing ?
How to do it ?
1. Log in to Google Business Profile Manager
2. Select your business
3. Click on “Validate” (or “Verify,” depending on the version).
4. Choose your verification method (postal mail, SMS, email, or phone call)
5. Once you receive the code, enter it in your dashboard to complete the verification.
The description of your business is one of the first elements users read.
👉 It must catch attention quickly.
Use relevant keywords related to your activity, your services, and your location. Be clear, concise, and helpful : highlight what makes you unique (expertise, experience, specialty, atmosphere…).
Google My Business attributes allow you to add specific information about your business : accepted payment methods, accessibility, available equipment, atmosphere, delivery options, etc.
👉 By adding these attributes, you enrich your profile with useful details for customers and increase your conversion rate.
Google also uses them to highlight your profile for users searching for a specific service (very useful and powerful !)
For example : if a user searches for a vegetarian restaurant with a terrace, and you have filled in these attributes, your listing will be prioritized in the results.
How to do it ?
1. Click on “View profile” from your Google Business Profile.
2. Click on “Edit profile” (or “Edit listing”)
3. Go to the “More” section, then click to add or edit the attributes.
4. Check the options that apply to your business :
5. Then save (the attributes will appear on your profile after Google’s validation).
Check and adjust the pin (or marker) showing your business location on Google Maps. Make sure it points precisely to your entrance or building to avoid any confusion and make it easier for customers to find you.
How to do it ?
1. Open your Google Business Profile
2. Go to the “Location” section
3. Click on “Adjust”
4. Move the cursor to place the pin precisely on your business entrance
5. Click on “Save” to validate the modification
High-quality images capture users’ attention, give a visual first impression of your business, and build trust.
Add high-resolution photos of your storefront, products, team, or premises. A well-illustrated profile is perceived as more credible… and it shows in the results : profiles with visuals get up to 2 times more clicks !
👉 N’oubliez pas de mettre à jour vos photos régulièrement : cela montre à Google que votre entreprise est active et améliore votre référencement local.
To optimize your Google My Business profile, it is essential to make it easy for prospects to contact you.
Google now recommends activating Google messaging, which allows users to send you an instant message via WhatsApp or SMS !
With one click, they can ask a question, request a quote, or book an appointment !
⚠️ If you activate this option, make sure to check your messages regularly and respond quickly. A fast reply strengthens customer relationships, improves your local SEO, and encourages more users to take action.
How to do it ?
1. Click on “Edit listing” in Google My Business
2. Click on the “Contact” tab
3. Add either :
- your phone number to activate SMS
- a WhatsApp link
4) Save
Use the Google Posts feature in your Google My Business profile to share special offers, news, upcoming events, or new products.
This sends a positive signal to Google and encourages users to interact with your business (clicks, calls, visits…).
The “Products” feature in Google My Business allows you to showcase your catalog directly on your profile (take advantage of it, it is another free sales channel !)
By creating dedicated cards for your products or services, you make your offer more visible and attract more customers to your location.
👉 You can also add a link to your website for each product or service, which strengthens your internal linking (and therefore your SEO).
How to do it ?
1. Log in to your Google My Business profile.
2. Click on “Edit Products” or “Edit Services” in the dashboard.
3) Select the services offered from the list or click on “Add a custom service”.
4. Enter the required information (name, description, optional price).
5. Save to publish the items on your profile.
The “Questions” section of your Google My Business profile is a great tool to reassure and warm up potential customers !
By answering clearly, you show that you are present, reliable, and attentive.
👉 It is also a way to prepare prospects for action : a customer who gets clear answers is far more likely to call you, visit you, or book.
Collecting Google reviews is THE best way to optimize your Google My Business profile in 2025.
Encourage satisfied customers to share their experience in-store or online :
A profile that receives reviews regularly sends a very strong signal to Google : your business is active and appreciated, which improves your ranking in search results while reassuring visitors.
Encourage your customers to leave a Google review… by making them play !
With our prize wheel, collecting reviews becomes easy, fast, and fun.
How does it work ?
Result : more reviews, more interactions, and a memorable experience that makes people want to come back !
👉 Want to collect more Google reviews while building customer loyalty ? [Discover Up Review prize wheel giveaways]
Do you really need to respond to every review, even negative ones ? Absolutely, and here’s why.
It builds trust and improves your online reputation in the eyes of everyone !
In fact, for Google, businesses that interact with their customers and respond to reviews are more likely to rank higher.
A simple response can reassure a potential customer and strengthen your brand image.
You do not know how to respond properly to Google reviews ?
👉 [Discover our complete guide to respond effectively to Google reviews in 2025]
Have you recently changed address ? Do your opening hours vary depending on the season or holiday periods ?
Make sure to update your Google My Business profile without delay !
An up-to-date profile avoids unpleasant surprises for customers, reduces negative reviews, and sends positive signals to Google.
Reliable information = more trust, more visits, and a well-optimized Google profile.
The Local Pack (the block with the map and the 3 local listings at the top of Google results) and the Knowledge Graph (the detailed panel on the right side of the screen on desktop) are the most visible spaces in local search results.
Example of a Local Pack on Google
Example of the Knowledge Graph for Paloha Agency
👉 Being present in these areas means capturing attention from the very first second, even before the user clicks on a website.
How can you appear there ?
As you have seen, a well-optimized Google My Business profile increases your chances of appearing at the top of local results. The result : more visibility and more customers for your business.
With Up Review, easily collect Google reviews directly in your store. Improve your overall rating and strengthen your local visibility.
Track your performance, automate your campaigns, and turn every customer visit into an opportunity for visibility.
👉 [See how Maison Ravenel gained more than 6,000 reviews in 10 months !]
Nathanaël Butet, for the Up Review team ❤️
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