Google review link : 6 ways to create and share it

You do not know how to create a Google review link or how to share it with your customers ?

👉 No worries, we explain everything step by step in less than five minutes !

Today, many businesses are looking for a simple way to generate and share a Google review link in order to collect more customer reviews, strengthen their online reputation, and improve their local ranking.

According to the latest IFOP Guest Suite survey (2023), ninety two percent of people in France read at least one online review before making a purchase decision. 

In this article, you will learn :

• How to create a Google review link in five simple steps
• Six effective methods to share it with your customers and maximize your results

Create a Google review link from Google Business Profile step by step 

The most direct and simplest way to create a Google review link is to use your Google Business Profile page, previously Google My Business.

This is the page that allows your customers to leave reviews that appear directly in Google search results or on Google Maps.

The goal here is not to create a link to your business listing, but directly to the review writing page, this removes one step, which means many more conversions and a smoother process !

1. Create a Google review link on a computer 

(If you are already on your business listing, go directly to step four).

1.  Open your browser and go to your Google Business Profile account.

2. Click on “Sign in” in the top right corner to access your account. 

3. Select the desired location, then click on “View profile”. 

4. Once you are on your profile, click on “Ask for reviews” 

5. Then click directly on the link to copy it, or right click on the QR code and select “Save image as...” to share it with your customers. 

When a customer scans the QR code or opens the link, they are automatically redirected to the Google review writing page.

Tip : also add it as a widget in the footer of your website.

2. Create a Google review link on mobile 

1. Open your browser, such as Google Chrome or Safari, on your Android or IOS smartphone. 

2.  In the Google search bar, type the name of your business. If you are signed in to your Google account, a management panel will automatically appear. This page is visible only to you.

3. Tap the “Ask for reviews” button.

4. Depending on your device :

•  On Android, tap “Copy link” to save it.
•  On iPhone, you can share the link directly by email, SMS, AirDrop, or through your social networks such as Snapchat. 

The customer will be immediately redirected to the form where they can leave a review ! 

The 6 best methods to share a Google review link 

Creating a link is one thing. Sharing it effectively is another. Here are six proven methods to share your Google review link and maximize customer responses. 

1. Share the link by email, after a purchase or a service 

Email is one of the most effective channels for collecting customer reviews, as long as it is used at the right moment.

The ideal strategy is to send a message right after a purchase, an order, the completion of a service, or the delivery of something they were waiting for. This is the moment when your customers are the most receptive !

Take this opportunity to kindly request a review in a simple, human, and personalized message.

👉 Add a clickable button or a hyperlink in the body of the email and do not forget to include this link in your marketing campaigns and automated newsletters. One single emailing plugin is enough ! 

2. Send the link by SMS, very high reading rate 

With an opening rate above ninety five percent, SMS outperforms email and remains a leading mobile marketing channel to engage your customers and prospects. 

Keep the message short and clear. Send it a few minutes or hours after the experience to maximize the chances of getting a response because the customer is still warm !

Tip : Activate follow up notifications to trigger the sending automatically.

3. Display a QR code at the point of sale (the most common method)

The QR code is one of the most accessible ways to collect reviews in store or in any physical location.

Your customers simply scan it with their smartphone to access your Google review writing page directly.

Effective placement ideas :

• On the counter
• At the store exit
• On the storefront
• On a receipt, a small display, or a flyer

Scanning opens the link, the rating, and the comment form, zero email input needed !

Tip : Add a clear call to action right next to the visual, “Scan me to leave your review !”

 👉 [Use Up Review’s free QR code generator for your Google review link]

4. Post your link on social media (the most visible method)

Social networks are an excellent showcase to request customer reviews while strengthening your community.

Here are some simple ideas to apply :

• Post a thank you message after an order or event with the link to leave a review.
• Add the link as a sticker or anchor in your Instagram story or in your bio.
• Activate the “Reviews” button on your professional Facebook page.

The important thing is to stay natural without forcing. A human and authentic message makes all the difference.

Example of an Instagram story to share a Google review link :

5. Use an NFC chip plate for your Google review link (the fastest method)

For an even smoother experience, consider using an NFC plate or a connected card. It is the fastest method to share a Google review link without scanning a QR code or typing a URL.

How does it work ?

• The customer places their smartphone near the NFC plate or card, placed on a counter or attached to the checkout.
• A notification automatically appears on the screen and opens the “Write a Google review” page.
• They can leave their review in one simple gesture, with no friction.

Bonus : some NFC plates allow you to add your logo, a visual, or a personalized message to encourage satisfied customers to write a positive review.

👉 [Order your NFC plate directly from the Up Review shop]

6. Collect reviews in store with a contest game and a Google review link (the most effective method)

If you have a physical point of sale, the fastest and most engaging method remains the contest game with a prize wheel, which is exactly Up Review’s expertise ! 

This is Up Review’s expertise !

But how does it work ?

• A QR code is displayed on a visual support, poster, kiosk, flyer.
• The customer scans it after a purchase or during their visit.
• They leave a Google review on your business profile.
• They then take part in a prize wheel, or a scratch game, to win a reward.
• You collect their contact information for future marketing campaigns, you receive a Google review, and you strengthen loyalty with a satisfied customer who will return to use their reward.

The result for you ?

• More positive Google reviews
• A higher average rating
• A better customer experience
• A richer customer database, email, phone
• Stronger word of mouth

With this fun method, you turn a simple review request into a memorable experience. And most importantly, you automate the process effortlessly !

Conclusion : use the full potential of your Google review link with Up Review 

There are many ways to create and share a Google review link today.

But the real difference comes from how you share it at the right moment and in the right place.

With Up Review, you go even further :

• Run in store contest games to engage customers and make them play instantly.
• Offer instant access with an NFC plate or card.
• Create a personalized QR code directly from the app.
• Centralize and manage all your campaigns from a single and intuitive interface.

👉 [Sign up for free to create your Google review link and collect customer reviews !]

FAQ – Most common questions about Google review links 

1. Do I need a Google account to leave a review and what information is visible ? 

Yes. Google requires authentication to guarantee the integrity of the reviews. Only your first name, the initial of your last name, and your profile icon, if you have one, are public, your email address, identity information, and passwords remain private. 

2. How can I embed the shortened review URL in WordPress or any e commerce site without installing a plugin ? 

Copy the shortened link generated in Google Business Profile, then add an HTML or “Code” block in your Gutenberg editor :

<a href="https://g.page/r/EXEMPLE" target="_blank" rel="noopener">Leave your review ★★★★★</a>

You can also display it in the footer via a widget or in a fixed banner to increase clicks. 

3. Does sharing the link by email or SMS really improve my SEO ?

Indirectly, yes. By simplifying the process, direct link in your emails, QR code on a receipt or an Instagram post, you increase the volume and freshness of your reviews.

Google takes into account the quantity, recency, and average rating for local SEO.

4. How many reviews do I need to be considered credible by search engines ?

There is no official threshold, but most studies show that a business begins to build trust from about thirty five to fifty reviews with a rating equal to or above four point two out of five.

The more competitive the sector, the more the number and regularity of reviews matter to climb the search results.

5. What should I do if I receive a negative or suspicious review ?

Reply publicly within forty eight hours, offer a concrete solution, then invite the customer to update their comment.

If it violates the rules, hateful content, spam, fake profile, report it in your Google Business Profile dashboard. Google may delete it after review. 👉 [Learn more]

6. Can I automate review collection and filter out bad reviews without losing time ?

Absolutely, review management platforms integrate with your CRM or payment module to trigger review requests by email or SMS right after purchase. Up Review allows you to create unlimited SMS and email campaigns and to fully automate your Google review collection.

Nathanaël Butet, for the Up Review team ❤️ Dang.ai