Requesting Google reviews in 2025 : 10 best tips

Are you struggling to ask your customers for Google reviews ?

Yet your competitors are all doing it in one way or another, and that is exactly why they appear before you in Google search results.

The problem is often the same : an insufficient number of reviews on your Google Business Profile.

A study from Harvard Business School shows that gaining one additional star in your reviews can increase short term sales by 5 to 9 %.

But collecting verified reviews is not an impossible task !

👉 Here are 10 proven strategies to generate more customer reviews and dominate your local market.

1. Ask directly for a review from your satisfied customers 

The simplest method is often the most effective. Many customers do not even know that they can leave a review on your Google page.

👉 In fact, BrightLocal reveals that 77 % of consumers leave a review if they are asked directly.

Effective wording examples :

• "Did you enjoy your experience ? Feel free to share your feedback on Google !"
•  "If you have two minutes to leave a review, it would help us a lot"
•  "Your satisfaction matters to us, leave us a positive comment if the service met your expectations"

Tip : Train your team to identify satisfied customers and ask for their feedback at the right moment.

2. Create a direct link to your Google review page 

Make your customers’ lives easier with a personalized link that takes them straight to your Google review form.

👉 Follow our guide to create your Google review link in 5 minutes

3. Use your social media to collect testimonials 

Your followers on Facebook, Instagram, or LinkedIn are your first ambassadors. Use these platforms to encourage them to leave reviews.

Effective strategies :

• Republish your best customer comments in stories
• Create content that highlights the importance of reviews
• Launch campaigns asking your community for their opinion

4. Set up a smart reward system 

👉 50 % of consumers are more motivated to write a review if they receive a benefit. However, be careful : Google discourages any direct exchange of reviews for rewards.

Legal approaches :

• Offer a discount on the next purchase (with no review requirement)
• Organize a monthly prize draw open to all customers
• Create a loyalty program where reviews count as participation

5. Gamify your review collection with a prize wheel contest 

This revolutionary method turns the review request into an engaging game. Customers can participate in a prize wheel after having the opportunity to leave their review.

Observed results :

• Maison Ravenel : +10,000 verified reviews in one month
• McDonald’s : review volume multiplied by 20

Up Review offers this innovative solution that complies with Google’s terms and conditions while boosting your online reputation.

6. Develop a digital loyalty program 

Digital loyalty cards create a long term connection with your customers. These tools allow you to collect contact information and request reviews in a targeted way.

Advantages :

• Direct contact by email or SMS
• Segmentation of satisfied customers
• Automation of review requests

7. Reply systematically to all your reviews 

Google values businesses that actively manage their online reputation. Responding to reviews (positive and negative) encourages other customers to share their experience.

👉 A Pew Research study shows that 40 % of consumers change their opinion of a business after reading its response to a review.

Best practices :

• Thank customers for positive reviews
• Handle criticism professionally
• Personalize every response
• Show that every opinion matters

Google valorise les établissements qui gèrent activement leur e-réputation. Répondre aux avis (positifs comme négatifs) incite d'autres clients à partager leur expérience.

8. Integrate review requests into your marketing campaigns (SMS and email) 

Your emailings, newsletters, and advertising campaigns can include a call to action inviting customers to leave a review.

Channels to use :

• Professional email signatures
• SMS after purchase
• Monthly newsletters
• Local Google Ads campaigns

9. Launch satisfaction surveys 

Satisfaction forms allow you to identify happy customers before asking them to publish an external review. 

Recommended process :

• Sending a post purchase questionnaire
• Segmenting positive responses
• Requesting a Google review from satisfied customers
• Providing personalized follow up for unhappy customers

10. Optimize your presence on local directories 

Do not overlook other review platforms : Pages Jaunes, Yelp, or industry specific sites. A multi platform strategy strengthens your search engine ranking.

Platforms to consider :

• Trustpilot for e commerce
• TripAdvisor for restaurants
• Doctolib for medical professionals
• Trusted Shops to reassure online buyers

Request Google reviews and boost your visibility starting today 

Getting more customer reviews is no longer a mystery. These 10 methods have proven effective for thousands of local businesses. The key is to start with the simplest techniques (direct requests) before implementing more sophisticated solutions.

Your online reputation grows day after day. Each new review strengthens your credibility and attracts new potential customers.

Ready to multiply your reviews by 10 ? Up Review supports you with innovative tools like the gamified prize wheel. Discover how to collect 300 reviews in one month with our complete online reputation management solution.

FAQ : Requesting Google reviews

What is the best time to collect customer feedback ?

The ideal moment is within the hour following a successful transaction, when the positive emotion is at its peak. For services, wait 24 to 48 hours so the customer can fully appreciate the benefits.

My competitors have more reviews, how can I catch up ?

 Analyze their strategies via their Google Business Profile. Increase your review requests with regular customers, leverage your existing email list, and consider gamification tools to speed up review collection.

How do I write a review request that truly converts ?

 Personalize each message by mentioning a specific detail from the visit. Use a warm tone, explain the positive impact on your local business, and make the action easy with a direct link to your review page.

What tools can I use to automate review collection ?

 CRMs like HubSpot can send automated post purchase emails. Specialized solutions like Up Review gamify the process with prize wheels. QR codes in store also make spontaneous reviews easy.

How can I motivate my employees to request customer reviews ?

 Integrate this mission into their goals with incentives : a monthly bonus for the team with the most reviews, training on the business impact, and a culture where every positive review is celebrated.

My average rating is stagnating, how can I improve it sustainably ?

 Focus on the overall customer experience before requesting reviews. Identify recurring issues found in negative comments, fix them, and then re launch review collection with newly satisfied customers.

Should I respond to positive reviews or only to negative ones ?

 Respond systematically to all reviews. Thanking customers for positive feedback shows appreciation and encourages others to share their opinion. It also boosts your local SEO.

How can I turn a detractor into a promoter ?

 Contact the unhappy customer quickly in private (phone or email) before they publish a negative review. Listen actively, offer a concrete solution, and follow up until they are fully satisfied. A well resolved issue often leads to the best testimonials.

How often should I follow up with customers who have not left a review ?

 A first reminder after 7 days, then a second one 15 days later at most. Beyond that, you risk annoying them. Alternate channels : email then SMS, or the opposite depending on your customer data.

How do I measure the ROI of my review strategy ?

 Track the conversion rate between requests and reviews obtained, your Google Maps ranking evolution, increased store traffic, and correlate it with your sales. A good dashboard helps justify your investment in online reputation.

Do the reviews I generate influence my SEO and visibility ?

 Absolutely. In 2025, 79 % of all reviews published are on Google, making it the top priority channel. Google favors businesses with numerous recent reviews and active responses. This improves your local ranking, increases your click through rate, and strengthens your authority in your industry.

How can I avoid making my review requests feel intrusive ?

Integrate the request naturally into your sales process : "If our service met your expectations, feel free to share it." Offer several options (QR code, short link, business card), and respect the customer’s choice if they do not wish to participate.

Nathanaël Butet, for the Up Review team ❤️