Up Review: The Best Alternative to Basilyk in 2026

Updated on 20 July 2026

Basilyk appeals to you for its AI digital menu and marketing games, but you are looking for an alternative truly focused on Google reviews and local visibility?

Up Review is an alternative to Basilyk built for local businesses that want to focus on what matters: collecting more Google reviews, improving their rating, re-engaging their customers...

Is that exactly what you are looking for? In this comparison article, we break down the differences between Basilyk and Up Review to help you choose the solution best suited to your goals, your sector and your budget.

Up Review vs Basilyk: the 30-second verdict

👉 Up Review

If you want an all-in-one platform that covers gamified collection, NFC, CRM, loyalty and SMS campaigns in a single plan.

👉 Basilyk

If you are a restaurant or hotel owner and want to digitise your menu first, with games and loyalty in the same tool.

Up Review vs Basilyk: the comparison

Up Review in 2 minutes

Why look for an alternative to Basilyk?

Basilyk positions itself first as a "digital menu + games + loyalty" platform. That is its strength, and it is also its limit when your priority lies elsewhere. Four points come up often:

• The core product is the digital menu, not the Google review. Its signature feature is converting a PDF into an interactive menu in 30 seconds using AI. Review collection exists, but it is not the tool's DNA, and it only unlocks on the Elite plan.
• The free plan does not cover review collection. The free tier gives access to the AI menu and a landing page sponsored by brands, but no games and no review management.
• No NFC plate, no active local SEO. Contactless collection at checkout does not exist, and there is no dedicated module for optimising your Google Business Profile.
• Modular pricing that adds up. Beyond the Expert and Elite plans, several optional modules can inflate the bill.

Up Review: the specialised alternative for review collection and local SEO

Up Review is a French SaaS platform specialising in Google review collection, local reputation management and customer loyalty for local businesses and franchise networks. The solution supports more than 400 businesses across France, in every sector, and is rated 4.9/5 on Google. Notable clients: McDonald's, Quick, Marie Blachère, Pain du Jour, Italova.

The claimed result on their homepage: 200 extra Google reviews per month on average per client.

Key features:

• Collect customer and follower reviews (Google, TikTok, Instagram): prize game, QR code, NFC plate.
• Review management: centralised reviews, real-time alerts on negative reviews, personalised AI replies.
• SMS campaigns, email campaigns, event-based automation (birthday, inactivity, post-visit).
• CRM and customer database: segmentation, contact history, campaign targeting.
• Multi-location dashboard: manage all your locations from a single view (Custom plan).

Coming soon:

• Multi-platform review management (TripAdvisor, Uber Eats, Facebook, etc.)
• Google Business Profile optimisation and local SEO.
• Loyalty programme, digital loyalty card and discount coupons.
• Multi-platform presence management (Google, Facebook, Instagram, TikTok, TripAdvisor, Pages Jaunes, etc.)

Strengths:

• Built to actively boost Google reviews at the point of sale (prize game + QR + NFC plate), where Basilyk starts from the digital menu.
• NFC plate for contactless collection at checkout, which Basilyk does not offer.
• Free plan that already includes collection (1 dynamic QR code + 50 scans/month), not just a sponsored menu.
• Native CRM and SMS/email campaigns to re-engage your customer base.
• Universal: suits all local businesses, not just HORECA.

Limitations:

• No AI digital menu yet, an area where Basilyk has made it its signature.
• Smaller games catalogue: mainly a prize wheel, versus up to six mechanics at Basilyk.
• Younger company (founded 2023, 400+ clients) than Basilyk (founded 2021, 750+ clients).

Pricing:

• Free: 1 dynamic QR code, 50 scans/month, no credit card required.
• Starter: €29/month excl. VAT billed annually (€39 billed monthly).
• Pro: €89/month excl. VAT billed annually (€119 billed monthly).
• Custom: custom quote for networks with more than 10 locations.

Basilyk: the phygital platform "menu + games + loyalty"

Basilyk is a French platform mainly focused on restaurants and hotels, built around three pillars: AI digital menu, marketing games and loyalty. A case study documented on their site: the Tommy's Diner group collected 13,096 Google reviews in 2 months across 8 restaurants, roughly 1,637 reviews per restaurant (+800%).

Key features:

• AI digital menu: converts a PDF or photo menu into an interactive menu in 30 seconds.
• Dynamic QR codes editable in real time, unlimited scans.
• Up to six marketing games: roulette, prediction game, prize draw, scratch card, tournament, gift coupon (2 simultaneous games depending on plan).
• CRM / GDPR-compliant data collection, segmentation, follow-ups.
• SMS module for personalised campaigns.
• AI-powered Google and TripAdvisor review management (analysis + replies).
• Multi-location via dashboard and folder system.

Strengths:

• Unique AI digital menu: their real signature feature, few tools match it at the same level.
• Six marketing games: the widest catalogue among the review-collection tools compared here.
• Real client references: Novotel, Mercure, Eat Salad, V&B, Santosha, Ibis Styles.
• Real scale: 750+ locations, 500,000+ game participants, 5 million+ QR scans.
• No contract commitment, 25% discount on the annual plan.

Limitations:

• Mainly HORECA-focused: the digital menu is the angle, less relevant for a business without a menu/card.
• No NFC plate.
• No local SEO / presence management module.
• The free plan only covers the sponsored digital menu, not review collection.
• Loyalty programme still listed as "coming soon" on their pricing page.
• Modular pricing that can quickly add up.

Pricing:

• Free: €0, AI menu + sponsored landing page, 1 user.
• Expert: €58/month excl. VAT billed annually, menu + 2 simultaneous games + SMS, no review management.
• Elite: €72/month excl. VAT billed annually, everything in Expert + AI review management.
• Optional add-on modules at extra cost (confirm via quote).

Up Review vs Basilyk: who wins on what

Up Review and Basilyk overlap on reviews and games, but they do not start from the same point or target the same audience.

Basilyk is a phygital platform that starts from the digital menu. Its main value is turning a PDF menu into an interactive one in 30 seconds, then layering on games, SMS and loyalty. Review collection is one building block, and an effective one (the Tommy's Diner case shows it), but it is not the tool's DNA. It is the solution for a restaurant or hotel owner who wants to digitise the table experience first.

Up Review starts from review collection at the point of sale. Its main value is boosting your Google rating through the prize game, the NFC plate and the QR code, then re-engaging your customer base with a CRM and SMS campaigns. No digital menu, but active collection from the free plan onward and a universal scope. It is the solution for any business, whatever its sector, whose priority is the Google review.

Who is each tool really for?

Up Review

• Who is it for? Business owners across all sectors (restaurants, hairdressing, beauty, retail, healthcare) and networks.
• Why? Actively collect Google reviews (prize game, NFC, QR) then build loyalty through SMS, with a free plan that already collects reviews and simple public pricing.

👉 Up Review is built for businesses that want a direct, results-focused tool for Google reviews, without depending on a menu and without being limited to HORECA.

Basilyk

• Who is it for? Restaurant, bar and hotel owners who want to digitise their menu first.
• Why? An AI digital menu, a variety of games and loyalty, in a single tool built for the table.

👉 Basilyk mainly answers the needs of a HORECA business that wants to modernise its menu and liven up the dining room through games, with review collection coming as an extension.

See other alternatives to Basilyk

Basilyk does not quite cover your needs? Here are the comparisons to check out next:

• Alternative to Dokaa
• Alternative to Cadeo
• Alternative to Kadow Club
• The 8 best tools to boost your Google reviews in 2026

Final recommendation: Up Review VS Basilyk

Choose Up Review if you want to actively collect Google reviews at the point of sale, with the NFC plate alongside the QR code and prize game, a CRM and SMS campaigns, simple public pricing and a universal solution, not limited to HORECA.

Choose Basilyk if you want to digitise your menu first (restaurant, bar, hotel), make the most of a wide games catalogue and combine menu, games and loyalty in a single platform.

In short: Up Review is the most direct alternative when it comes to Google reviews, while Basilyk remains an excellent choice if digitising the menu and driving engagement through games is your priority. The two can even work side by side for some restaurants.

👉 Book an Up Review demo or sign up for free