Up Review: The Best Alternative to Dokaa in 2026

Updated on 20 July 2026

Dokaa appeals to you for managing your online reputation and automating your replies on Uber Eats, Deliveroo and TheFork, but you're looking for an alternative?

Up Review is an alternative to Dokaa built for local businesses that want to focus on the essentials: collecting more Google reviews, improving their rating, re-engaging their customers...

Is that exactly what you're after? In this comparison article, we look at the differences between Dokaa and Up Review to help you choose the solution best suited to your goals, your sector and your budget.

Up Review vs Dokaa: the verdict in 30 seconds

👉 Up Review

If your priority is an all-in-one tool to actively collect Google reviews in-store, build customer loyalty with SMS campaigns and improve your online reputation.

👉 Dokaa

If your priority is a complete online reputation suite, with multi-platform Presence Management, AI replies on delivery platforms and missed-call recovery for restaurants.

Up Review vs Dokaa: The comparison

Up Review in 2 minutes

Why look for an alternative to Dokaa?

Dokaa is solid on online reputation management and Presence Management, but three limitations come up depending on the type of business:

• No NFC plate: contactless collection at the till isn't part of the offer.
• The review booster (prize wheel) isn't in the entry-level plan: you need to upgrade to the Performance plan (€65 excl. VAT/month billed annually) or add it as an option (€49 excl. VAT/month). The €50 Pilotage plan doesn't include gamified collection.
• No free plan: you start with a demo, not a self-serve trial.
• A strongly restaurant-focused positioning: the tool and its client references target the HORECA sector first, and other local businesses less.

Up Review: the expert alternative for Google review collection

Up Review is a French SaaS platform specialising in Google review collection, local reputation management and customer loyalty for local businesses and franchise networks. The solution supports more than 400 businesses across all sectors and is rated 4.9/5 on Google. Notable clients include McDonald's, Quick, Marie Blachère, Pain du Jour and Italova.

Key features:

• Customer and follower review collection (Google, TikTok, Instagram): prize game, QR code, NFC plate.
• Review management: centralisation, real-time alerts on negative reviews, personalised AI replies.
• SMS campaigns, email campaigns, event-based automation (birthday, inactivity, post-visit).
• CRM and customer database: segmentation, contact history, campaign targeting.
• Multi-location dashboard: manage all your outlets from a single view (Custom plan).

Coming soon:

• Multi-platform review management (TripAdvisor, Uber Eats, Facebook, etc.)
• Google Business Profile optimisation and local SEO.
• Loyalty programme, digital loyalty card and discount coupons.
• Multi-platform Presence Management (Google, Facebook, Instagram, TikTok, TripAdvisor, Pages Jaunes, etc.)

Strengths:

• Gamified collection at the core of the offer, with an NFC plate alongside the prize game and QR code.
• A genuine free plan (1 QR code + 50 scans/month), not just a demo.
• Universal: all local businesses, not just restaurants.
• Native CRM and SMS/email campaigns to re-engage your customer base.

Limitations:

• No multi-platform Presence Management yet: Up Review focuses on Google and doesn't yet sync with TripAdvisor, Pages Jaunes or Apple Maps like Dokaa.
• No AI replies on Uber Eats, Deliveroo or TheFork yet: Up Review replies on Google.
• No missed-call recovery feature.

Pricing:

• Free: 1 dynamic QR code, 50 scans/month, no card required.
• Starter: €29 excl. VAT/month billed annually (€39 billed monthly).
• Pro: €89 excl. VAT/month billed annually (€119 billed monthly).
• Custom: quote-based, for networks of more than 10 locations.

Dokaa: the online reputation suite for restaurants and local businesses

Dokaa positions itself as "the only tool you need to attract and retain your customers." It's a complete restaurant-focused suite: Presence Management, review collection, multi-platform AI replies, SMS and missed-call recovery. The company claims 500+ clients.

Who it's for: independent, multi-location and enterprise accounts, mainly in restaurants and HORECA.

Key features:

• Presence Management across 25+ platforms (Google Business Profile, TripAdvisor, Apple Maps, etc.).
• Centralised review management and semantic analysis.
• Automatic AI replies on Google, TripAdvisor, Uber Eats, Deliveroo and TheFork.
• Review booster: prize wheel and built-in forms (Performance plan or add-on).
• SMS marketing with automations.
• Missed-call recovery (a "New" feature).
• Group dashboard for multi-location networks.

Strengths:

• AI replies on delivery platforms (Uber Eats, Deliveroo, TheFork): unique in this comparison.
• Presence Management across 25+ platforms with AI-generated SEO descriptions.
• Missed-call recovery: a rare, differentiating feature.
• Dedicated account manager from onboarding, on every plan.
• No contract tie-in, 2 months free when billed annually.
• Group dashboard and custom reports for multi-location networks.

Limitations:

• No NFC plate.
• The review booster (wheel) isn't in the entry-level Pilotage plan: you need Performance or the add-on option.
• No free plan, only a demo.
• No loyalty programme with a mobile card.
• A strongly restaurant-focused positioning, less universal across other business types.

Pricing:

• Pilotage: €50 excl. VAT/month billed annually (€59 billed monthly): Presence Management + online reputation + AI replies. No booster.
• Performance: €65 excl. VAT/month billed annually (€79 billed monthly): everything in Pilotage + review booster + automatic reports.
• Prize wheel alone as an add-on: €49 excl. VAT/month.
• Enterprise accounts: quote-based, dedicated account manager.
• No contract tie-in, 2 months free when billed annually.

Up Review vs Dokaa: who wins on what

Dokaa and Up Review both cover review collection and online reputation management, but their positioning is quite different.

Dokaa is a complete online reputation suite, built for restaurants. Its main value is Presence Management across 25+ platforms, automated AI replies everywhere, including Uber Eats, Deliveroo and TheFork, and missed-call recovery. It's the tool for a restaurant owner who wants to centralise all their visibility and conversations in one place, with a dedicated account manager.

Up Review is a gamified collection and loyalty platform, for all types of businesses. Its main value is the prize game (wheel), the NFC plate and the QR code to lift your Google rating in-store, combined with a CRM and SMS campaigns. Multi-platform Presence Management isn't part of the offer yet. It's the tool for an owner who wants Google reviews and customers who come back, with a known budget from day one and a free plan to get started.

Who does each tool really serve?

Up Review

• Who it's for? Business owners across all sectors (restaurants, hairdressers, beauty, retail, healthcare) who want to lift their Google rating quickly.
• Why? Gamified in-store collection (wheel, NFC, QR), then re-engaging the customer base by SMS and email, all with a free plan and a known budget before signing up.

👉 Up Review is built for businesses that want a simple, direct, results-driven tool: more Google reviews, a customer base to re-engage, without being boxed into a single sector.

Dokaa

• Who it's for? Restaurant owners and HORECA businesses, independents and networks alike.
• Why? Centralising all visibility (Presence Management across 25+ platforms), automating replies on every platform including delivery apps, with dedicated human support.

👉 Dokaa mainly answers the needs of a restaurant present on several review and delivery platforms, that wants to manage everything from one place with an account manager.

See other alternatives to Dokaa

Dokaa doesn't quite cover your restaurant needs? Here are the comparisons to check out next:

• Alternative to Basilyk
• Alternative to HeyPongo
• Alternative to Cadeo
• The 8 best tools to boost your Google reviews in 2026

Final recommendation: Up Review vs Dokaa

Choose Up Review if your priority is gamified collection (wheel, NFC, QR), a CRM and SMS campaigns, with public pricing and a free plan, for all local businesses and not just restaurants.

Choose Dokaa if you want a complete online reputation suite for restaurants, with Presence Management across 25+ platforms, AI replies on Uber Eats, Deliveroo and TheFork, dedicated human support and missed-call recovery.

👉 Book an Up Review demo or sign up for free