What is SMS marketing for a small business?
SMS marketing for a small business means sending a short, targeted text to your own customers to bring them back: a Friday offer, a new arrival, a reminder before a holiday. Up Review sends the campaign from your customer database, with each customer's first name, to your whole list or to a segment, and measures the result.
Text keeps one simple edge over email: it lands on the phone. In a smsmode analysis of 83 million messages, 95% reached the handset. What matters next is targeting and timing. Our SMS marketing campaign examples give templates you can adapt.
How do I send bulk SMS to my customers?
Bulk SMS needs three things: a contact list with consent, software that handles sending and opt-outs, and a message bundle. In Up Review, the list fills itself through the Google review contest and the loyalty program, and every contact carries proof of opt-in.
Sending takes three steps: pick the segment (all customers, one location, no visit in 60 days), write the message with the first name as a variable, schedule the date and time. Automations handle the recurring sends: after a visit, on a birthday, after a quiet period.
How much does SMS marketing cost?
The cost of a business text depends on the volume you buy. With Up Review, the SMS module is included in both plans: you only pay for the messages, in bundles that never expire, with a unit price that drops as volume grows. Bundles are priced in euros; the full grid is on the pricing page.
To check whether a campaign pays off for you, the SMS campaign simulator estimates the return from your average basket and your list size, with every assumption shown and adjustable. Depending on the basket, a campaign can return up to 44 euros per euro invested; that ratio holds for a garage or a salon, far less for a bakery.
What is the best bulk SMS software for a small business?
Bulk SMS software for a small business has to do four jobs: store contacts with their consent, segment, personalize and automate. Up Review does them inside the same platform as everything else: contacts come from the contest, the loyalty program and surveys, campaigns go out from the same screen, and you track visits back in store.
For a multi-location business, each location texts its own customers and head office keeps the overview. Restaurants often send a Friday lunchtime text; food shops, a reminder before a holiday; salons, a nudge to customers who have gone quiet.
Consent, opt-out and timing: the rules to follow
In the US, marketing texts require the customer's prior express written consent under the TCPA, and every message must offer a simple opt-out, typically by replying STOP. In the UK, PECR requires consent for marketing texts and an easy way to object. Up Review stores a timestamped opt-in for every contact, handles STOP automatically and lets you set sending windows.
Service messages, such as an appointment confirmation, are not marketing and follow different rules. Keep marketing texts to daytime hours, keep them short, and send them to people who asked to hear from you.
€1,560
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€850