Up Review: The Best Alternative to Cadeo in 2026

Updated 20 July 2026

Cadeo wins you over with its impressive case studies, but are you looking for a more complete alternative?

Up Review is an alternative to Cadeo built for local businesses that want to focus on what matters: collecting more Google reviews, improving their rating, re-engaging their customers...

Is that exactly what you are looking for? In this comparison article, we break down the differences between Cadeo and Up Review to help you choose the solution best suited to your goals, your sector and your budget.

Up Review vs Cadeo: the verdict in 30 seconds

👉 Up Review

If you want an all-in-one platform covering gamified collection, NFC, CRM, loyalty and SMS campaigns in a single plan.

👉 Cadeo

If you only want the review-collection wheel and AI-managed replies, with an 18-minute setup and prestigious client logos.

Up Review vs Cadeo: the comparison

Up Review in 2 minutes

Why look for an alternative to Cadeo?

Cadeo does what it does very well, but its scope is deliberately limited:

• Two separate modules to stack: to get the wheel plus AI replies, you sign up for two distinct subscriptions (with a 20 euro/month discount if combined).
• No built-in loyalty programme: no mobile card, no proprietary SMS/email campaigns. Cadeo's CRM collects data through the wheel but does not let you re-engage it directly through campaigns.
• No NFC plate: contactless collection at the till is not part of their offering.
• No local SEO on the Google Business Profile listing.
• "Marketing campaigns" and "Prize game" modules are announced as upcoming on their site at the time of writing.

Up Review: the all-in-one alternative for Google review collection

Up Review is a French SaaS platform specialising in Google review collection, local reputation management and customer loyalty for local businesses and franchise networks. The solution supports more than 400 businesses across France, in every sector, and is rated 4.9/5 on Google. Notable clients: McDonald's, Quick, Marie Blachère, Pain du Jour, Italova.

Key features:

• Customer and follower review collection (Google, TikTok, Instagram): prize game, QR code, NFC plate.
• Review management: centralised inbox, real-time alerts on negative reviews, personalised AI replies.
• SMS campaigns, email campaigns, event-based automation (birthday, inactivity, post-visit).
• CRM and customer database: segmentation, contact history, campaign targeting.
• Multi-location dashboard: manage all your outlets from a single view (Custom plan).

Coming soon:

• Multi-platform review management (TripAdvisor, Uber Eats, Facebook, etc.)
• Google Business Profile optimisation and local SEO.
• Loyalty programme, digital loyalty card and discount coupons.
• Multi-platform presence management (Google, Facebook, Instagram, TikTok, TripAdvisor, Pages Jaunes, etc.)

Strengths:

• Prize game, NFC and QR code included in the Pro plan at 89 euros/month excl. VAT.
• Native CRM and SMS/email campaigns, no third-party tool needed.
• Free plan with no card required and no long-term contract.
• Covers every sector: restaurants, retail, hospitality, opticians, hairdressers, franchises, etc.
• Active product roadmap: loyalty, GBP and presence management in development.

Limitations:

• Recent solution (launched 2023), growing client base (400+ businesses).
• White label available at 20 euros/month excl. VAT, free with some direct competitors.
• No multi-platform presence management yet (in development).

Pricing:

• Free: 1 dynamic QR code, 50 scans/month, no card required.
• Starter: 29 euros/month excl. VAT billed annually (39 euros billed monthly).
• Pro: 89 euros/month excl. VAT billed annually (119 euros billed monthly).
• Custom: quote-based for networks of more than 10 locations.

Cadeo: the review-collection wheel, focused

Cadeo positions itself as the French expert in prize wheels for Google reviews. Their promise: "Turn every customer into a player, every game into a 5-star review." On average, their clients get between 200 and 400 Google reviews per month.

Key features:

• Roue Boost: QR-code prize wheel (Google review, social follow or another action before the spin). Built-in CRM and opt-in data collection included.
• AI review management: analysis, configurable automated replies, monthly reporting.
• Free white label for agencies and networks (custom logo, custom domain, pay-as-you-go billing).
• Upcoming modules: marketing campaigns, prize game.

Strengths:

• Very prestigious client logos: McDonald's, Domino's, KFC, Subway, Pizza Hut, Mercedes, Mercure, InterContinental, Alain Afflelou, Optic 2000.
• Impressive documented case studies: Subway +900 reviews in 3 months, Tasty Crousty +3,000 reviews in 20 days, Mercure +150 reviews in one weekend, FeuVert +100 reviews in 1 month, Optic 2000 +200 reviews in 3 months, 10-55 +20,000 entries in 12 months.
• Transparent public pricing, no contract, 18-minute setup.
• Free white label: a differentiator for agencies.
• CRM built into the Roue Boost to collect opt-in customer data.

Limitations:

• Current scope is limited: wheel + AI replies. No proprietary SMS/email campaigns and no mobile loyalty card.
• Two modules priced separately (20 euro/month discount if combined).
• No NFC plate.
• No local SEO on the Google Business Profile listing.
• Marketing modules announced as "upcoming": the roadmap may change.

Pricing:

• Roue Boost: 50 euros/month excl. VAT with no contract, 250 euros excl. VAT for 6 months (1 month free), 500 euros excl. VAT for 12 months (2 months free).
• AI review management: 20 euros/month excl. VAT with no contract, 100 euros excl. VAT for 6 months, 200 euros excl. VAT for 12 months.
• 20 euro/month discount if both modules are combined.
• No contract, no setup fee. Free trial available.
• White label: free for agencies, preferential pay-as-you-go rate.

Up Review vs Cadeo: who wins on what

Cadeo and Up Review start on the same playing field: collecting Google reviews through the wheel, but they diverge on everything else.

Cadeo is a focused, gamified collection tool. Its main value is the Roue Boost: simple, effective, deployable in 18 minutes, with some of the most spectacular case studies on the market (Subway, McDonald's, Tasty Crousty). The built-in CRM collects data but does not re-engage it. Marketing modules are coming soon. It is the tool for a store manager who wants Google reviews quickly, with no hassle.

Up Review is a review-generation and customer-loyalty tool built on gamification. Its main value is converting every visit into a Google review through the prize game, NFC and QR code, then turning every participant into a loyal customer through the built-in CRM and SMS and email campaigns, all within a single plan, with no modules to stack. You pay more (89 euros/month versus around 59 euros/month for Cadeo combined annually), but you are not buying an extra tool for everything else.

Who is each tool really for?

Up Review

• Who is it for? Business owners, restaurants, opticians, garages, hotels, local franchises, mid-size networks and agencies who want to cover the whole chain with a single tool: review collection, customer loyalty and SMS/email campaigns.
• Why? To centralise Google review collection, customer re-engagement, marketing campaigns and loyalty in a single interface. The budget is higher than Cadeo alone, but there is no need to add other subscriptions to handle the rest.

👉 Up Review is built for businesses that want a complete, results-driven tool: more Google reviews, better local visibility, an activatable customer base and SMS/email campaigns to re-engage and retain customers.

Cadeo

• Who is it for? Store managers, franchisees and agencies who mainly want a simple review-collection wheel that is quick to deploy, with AI-managed replies.
• Why? To quickly set up a review-collection wheel with no friction, with a deployment time advertised at 18 minutes. References like McDonald's, Subway or KFC reassure decision-makers at networks and chains. The free white label may also appeal to agencies that want to resell the solution.

👉 Cadeo mainly answers the needs of businesses and agencies looking for a simple solution focused on the review-collection wheel. If the wheel is your only need, Cadeo is more direct and cheaper. If the goal is also to handle loyalty and customer campaigns, Up Review becomes the more complete option.

See other alternatives to Cadeo

• Riwil Alternative
• Basilyk Alternative
• Kadow Club Alternative
• The 8 Best Tools to Boost Your Google Reviews in 2026

Final recommendation: Up Review vs Cadeo

Choose Up Review if: you want a complete platform (collection + NFC + loyalty + campaigns) in a single plan at public pricing, with no modules to stack.

Choose Cadeo if: you only want the collection wheel and AI replies, deployable in 18 minutes, at a lower price, with very strong brand references. Or if you are an agency looking for a free white-label solution to resell.

👉 Book an Up Review demo or sign up for free