Up Review: The Best Myli Alternative in 2026

Nathanaël Butet20 July 2026 · 8 min read
Up Review: the best Myli alternative in 2026

Updated 20 July 2026

Myli (My Local Influence) has caught your eye for managing your chain's multi-site visibility, but you are looking for a more accessible alternative?

Up Review is a Myli alternative built for local businesses that want to focus on the essentials: collect more Google reviews, improve their rating, re-engage their customers...

Is that exactly what you are looking for? In this comparison article, we break down the differences between Myli and Up Review to help you choose the solution best suited to your goals, your industry and your budget.

Up Review vs Myli: the verdict in 30 seconds

👉 Up Review

If your priority is an all-in-one tool to actively collect Google reviews in-store, build customer loyalty with SMS campaigns and improve your online reputation.

👉 Myli

If you are an established chain with 50 to 270 locations that wants Store Locator SEO, multi-platform Presence Management and centralised review management.

Up Review vs Myli: The comparison

CriteriaUp Review #1Myli
Target audienceLocal business, network of 1-50 sitesEstablished chains, 50 to 270 sites
Core productReview collection + CRM + loyaltyReview + Presence + Store Locator SEO
Gamified review collection✓ (prize game, core product)Myli Lottery (one module out of four)
NFC plate
Google review collection
CRM / customer database
SMS campaigns
Presence ManagementComing soon✓ (Google, Apple, Facebook)
Store Locator SEO
Free plan
Public pricing€0 · €29 · €89/month100% custom quote

Up Review in 2 minutes

Source : Up Review: the solution to grow your Google reviews

Why look for an alternative to Myli?

Myli is solid in its niche (established chains, 50+ sites), but four issues come up often for smaller profiles:

  • Chain-first positioning: its references are brands with 50 to 270 locations (Pokawa 128, Amorino 270, Monceau Fleurs 211, B&M 135). For an independent business or a network under 20 sites, the tool is built for a bigger profile.
  • No public pricing: no listed prices, no free plan. Everything goes through a demo.
  • No NFC plate for contactless collection at checkout.
  • Myli Lottery is their gamified collection module, but the core of the platform stays Review + Presence + Store Locator. At Up Review, the prize game is the main product.

Up Review: the intuitive alternative for your online reputation

Up Review: the intuitive alternative for your online reputation

Up Review is a French SaaS platform specialised in Google review collection, local reputation management and customer loyalty for local businesses and franchise networks. The solution supports more than 400 businesses in France, across every industry, and is rated 4.9/5 on Google. Notable clients include McDonald's, Quick, Marie Blachère, Pain du Jour and Italova.

Key features:

  • Collect reviews and followers (Google, TikTok, Instagram): prize game, QR code, NFC plate.
  • Review management: centralised inbox, real-time alerts on negative reviews, personalised AI replies.
  • SMS campaigns, email campaigns, event-based automation (birthday, inactivity, post-visit).
  • CRM and customer database: segmentation, contact history, campaign targeting.
  • Multi-location dashboard: manage all your locations from a single view (Custom plan).

Coming soon:

  • Multi-platform review management (TripAdvisor, Uber Eats, Facebook, etc.)
  • Google Business Profile optimisation and local SEO.
  • Loyalty programme, digital loyalty card and discount coupons.
  • Multi-platform Presence Management (Google, Facebook, Instagram, TikTok, TripAdvisor, Yellow Pages, etc.)

Strengths:

  • Prize game, NFC and QR code included in the Pro plan at 89 euros/month excl. VAT; Myli does not offer an NFC plate.
  • Native CRM and SMS/email campaigns, no third-party tool required.
  • Free plan with no credit card and no long commitment.
  • Covers every industry: food service, retail, hospitality, optical, hairdressing, franchises, and more.
  • Active product roadmap: loyalty, GBP and Presence Management are in development.

Limitations:

  • No Store Locator SEO.
  • Presence Management and GBP optimisation not available yet.
  • Less of a track record with very large chains (founded in 2023, 400+ businesses).
  • Less suited to established chains of 50 to 270 sites, which are Myli's core target.

Pricing:

  • Free: 1 dynamic QR code, 50 scans/month, no credit card required.
  • Starter: €29/month excl. VAT billed annually (€39 billed monthly).
  • Pro: €89/month excl. VAT billed annually (€119 billed monthly).
  • Custom: custom quote for networks of more than 10 locations.

Myli: the online reputation platform for chains

Myli: the online reputation platform for chains

Myli (My Local Influence) positions itself as the online reputation and acquisition platform for chains of businesses. Tagline: "From acquisition to customer satisfaction: boldness as a signature, AI as a strength." Founded in 2016 in Marseille, a human-sized team (around 22 people), French Tech certified, backed by Google for Startups.

Key features:

  • Myli Review: intelligent collection and analysis of customer reviews.
  • Myli Presence: optimisation of Google, Apple and Facebook listings.
  • Myli SEO: SEO-optimised Store Locator (generates indexable local pages).
  • Myli Lottery: local gamification: customers play, leave a review, come back.

Strengths:

  • References with established chains: Bocuse, Pokawa (128 restaurants), Amorino (270 shops, 18 countries), Monceau Fleurs (211 florists), B&M (135 stores), PizzaCosy (73 pizzerias), Adecco, Groupe Bertrand.
  • Case studies with real numbers: Adecco reaches a 98% review response rate, and one anonymous client claims 356 new reviews and a Top 3 spot on Google.
  • 40% of the French fast-food Top 100 (France Snacking, April 2024).
  • Store Locator SEO: a genuine differentiator that Up Review does not offer.
  • Myli Lottery: gamified collection plus customer data in a single motion.
  • Customer support highlighted as a core strength ("small team, big impact").

Limitations:

  • No public pricing, everything goes through a demo.
  • No free plan.
  • No NFC plate for at-checkout collection.
  • Small team (around 22 people): fewer resources than a Partoo or a Guest Suite.
  • Explicitly targets chains: less suited to an independent business or a network under 20 sites.

Pricing:

No public pricing at the time of this update. Everything is by quote after a demo.

Up Review vs Myli: who wins on what

Comparing these two tools only makes sense from the right angle: they do not play in exactly the same category, but they overlap more than Partoo and Up Review do.

Myli is, first and foremost, an online reputation platform for chains. Its core value is the Store Locator SEO that generates indexable local pages, Presence Management across Google, Apple and Facebook, and centralised review management for networks of 50 to 270 sites. Myli Lottery adds gamified collection on top.

Up Review is a review-generation and customer-loyalty tool built on gamification. Its core value is converting every visit into a Google review through the prize game, NFC and QR code, then turning every participant into a loyal customer through the built-in CRM and SMS and email campaigns. Everything is managed from a single interface, with no dedicated marketing team required. Store Locator SEO and Presence Management are not available yet, but they are in development. It is a tool that a business owner or a manager running a 15-site network can operate alone, with no quote required.

Who is each tool really for?

Up Review

  • Who it is for: business owners, marketing managers at medium-sized networks (up to around 30-50 sites), and agencies managing local clients.
  • Why: raise your Google rating quickly, re-engage your customer base by SMS, and get started with no quote and no long onboarding, with a known budget before you sign.

👉 Up Review is built for local businesses and medium-sized networks that want a simple, direct, results-focused tool for Google reviews, with immediate set-up and public pricing.

Myli

  • Who it is for: marketing directors and network managers at established chains, from 50 to 270 locations, in food service, retail, services and fashion/beauty.
  • Why: build local SEO visibility (Store Locator), keep listings consistent across every platform, and manage reviews centrally at network scale, with dedicated support included.

👉 Myli mainly serves an established chain running a large portfolio of locations that makes multi-platform presence and Store Locator SEO its priority, backed by hands-on human support.

The two tools are not a direct substitute for each other. A chain of 80 shops that needs Store Locator SEO will go with Myli; a network of 15 restaurants that wants to multiply its Google reviews quickly will go with Up Review. The overlap mostly sits in the 30-50 site range: at that level, either tool works, depending on whether Store Locator SEO is a deciding factor.

See other Myli alternatives

Final recommendation: Up Review VS Myli

Choose Up Review if you are an independent business or a network of up to around 50 sites, you want gamified collection as a priority, an NFC plate, public pricing and immediate set-up.

Choose Myli if you are an established chain of 50+ sites, you want strong Store Locator SEO, multi-platform Presence Management and dedicated long-term support.

👉 Book an Up Review demo or sign up for free

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Frequently asked questions

Does Myli work for small networks or independent businesses?

Myli technically covers networks from 1 site, but its positioning, references and case studies point to a target of 50+ sites. For an independent business or a network under 20 sites, the lack of public pricing and the demo-to-quote cycle make the decision slower than with Up Review.

Can Up Review replace Myli for a chain of 80 shops?

For review collection, AI-powered management and SMS loyalty, yes. For Store Locator SEO and unified Google/Apple/Facebook Presence Management, no. For a chain that treats local SEO as a strategic lever, Myli stays more specialised on that specific point.

What is the difference between Myli Lottery and the Up Review prize game?

Both are gamified review collection. Myli Lottery lets customers play to win a prize in exchange for a review, while collecting customer data along the way. The Up Review prize game works on the same principle, but it is Up Review's core product, where Lottery is one module out of four at Myli.

Is Myli present outside France?

Yes. The Amorino case study mentions 270 shops across 18 countries, so Myli does operate on international networks. Up Review is currently focused on the French market.

Can you use Up Review and Myli in parallel?

It is theoretically possible but not very relevant: both cover review collection and local reputation management. The one case where it would make sense is a large chain using Myli for Store Locator SEO and Presence Management, and Up Review for NFC collection at checkout.

Nathanaël ButetTraffic Manager chez Up Review depuis 5 ans

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