Too few followers, a stagnating account, a community that is hard to engage?
That was the challenge for Le Mas du Cheval, an iconic venue near Montpellier, part guest house, part private events space.
To energise its Instagram, it launched a prize game with Up Review. Up for grabs: a Magnum of Ruinart, goodies and shooters!
The result: +500 followers in 3 evenings and a visibility boost across the whole region. Immediate impact, natural engagement.
In 3 evenings:
- +500 Instagram followers
- 835 participants in the prize game
- +5% follower growth
