The hotel CRM built for reputation and loyalty

Booking.com and Expedia reviews come only from guests who booked and paid through that specific platform, scored out of 10 with a breakdown of pros and cons that can influence a listing's ranking and effectively its average daily rate. Google reviews appear the moment a traveler searches the property on Google Maps, before any platform comparison, which often makes them the guest's first contact with your reputation. The two review pools stay separate. Google does not pull in Booking.com or Expedia reviews, and syndication tools such as TrustYou or Revinate only aggregate and report on them side by side without merging the underlying review itself.

Yes. Most travelers check reviews before booking accommodation, making them a decision factor on par with price or location, whether the property is a US campground, a UK holiday park, or a bed and breakfast. The more reviews a property accumulates, the less a single outlier, positive or negative, moves the overall rating, so freshness and consistency of reviews matter as much as total volume. In the UK, guests often mention unclear pricing, including local tourism or occupancy taxes, when the final bill surprises them, so transparent pricing upfront helps protect the rating.

Yes, but only by flagging the review as a policy violation, for reasons such as off-topic content, no demonstrable real stay, or a conflict of interest. Google tightened its policies against artificial review patterns in 2026, explicitly targeting review volumes or posting patterns that look abnormal for the business's real activity. Removal is never automatic and depends on the platform's review of the flag.

An automatic link or QR code sent by SMS or email right after checkout lets every guest be asked without depending on front-desk staff availability during the busiest weeks. Up Review automates this across QR code, NFC tag, SMS, and email, and adds AI-assisted review replies, so the summer volume spike doesn't require extra staff time.

Yes. It catches a problem during the stay or right after checkout, before it turns into a public negative review on Google or TripAdvisor. Up Review offers a satisfaction survey alongside Google review collection and the loyalty program, so a complaint gets handled internally before it becomes public.