McDonald's Pignan: +1,700 Google reviews in 6 weeks

A rating stuck at 2.8 despite full dining rooms. Six weeks of prize game later, McDonald's Pignan shows 1,700 more reviews and a rebalanced reputation.

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Before Up Review

1,300 reviews on Google

With Up Review

3,000 reviews on Google

Video testimonial from McDonald's Pignan: from 1,300 to 3,000 reviews in just a month and a half

Rebalance your online reputation in 6 weeks?

That is the challenge McDonald's Pignan took on, with a rating stuck at 2.8, driven mostly by unhappy customers.

With Up Review and a prize game built to boost Google reviews, rolled out on the kiosks, at the drive-through and in the dining room, the restaurant encouraged its happy customers to speak up.

In 6 weeks:

+1,700 Google reviews
A rating up from 2.8 to 3.7
+3,300 contacts collected to fuel marketing campaigns across its 8 franchised restaurants.

+4,842QR code scans

+1,704Reviews left

+0.9Average Google rating increase

« We brought in Up Review to improve our visibility and encourage our customers to leave reviews.
The results were immediate: 1,700 reviews in 6 weeks and a rating up from 2.8 to 3.7 on Google! »

MarcDirector of McDonald's Pignan

Goals of McDonald's Pignan

Lift the Google rating and generate more positive reviews

Improve the restaurant's online reputation

A low rating breeds doubt. By lifting its Google rating, the restaurant rebuilds credibility... and attracts more people.

Grow the volume of Google reviews

It is often the unhappy customers who speak up online. Generating more authentic reviews rebalances the restaurant's real image.

Engage customers on site

The prize game with QR code turns waiting time into action. Customers take part, leave a review, and feel involved.

Build lasting loyalty

By playing and winning, customers leave with a good impression... and the urge to come back. A small gesture, a big impact.

The solution put in place

To boost its online reputation, McDonald's Pignan ran a prize game with Up Review over a 6-week period, split into 3 successive waves.

Laminated A5 and A6 flyers were placed on the restaurant's tables and counters, easy to pick up while waiting. The idea was simple: scan a QR code, leave a Google review, and give the prize wheel a spin!

To maximise impact, two original supports were added: a life-size prize wheel at the entrance, and a custom visual on the drive-through kiosks.