Looking for ready-to-use SMS marketing campaign examples? This article brings together 20 concrete templates, from the welcome SMS to the abandoned-cart reminder, plus 50 more examples in a free PDF. Each template is built around a clear goal: promotion, loyalty, follow-up or notification.
The 20 best SMS marketing campaign examples to copy
1. The welcome SMS
Welcome every new subscriber with a friendly message, ideally paired with a promo code. It is your customer's first SMS contact with your brand: it sets the tone for the relationship and often triggers the first purchase.
2. The store opening SMS
Let your customers know about a new store opening. As a local communication tool, this simple promotional SMS is great at driving foot traffic.
3. The prize game SMS
Running a prize game is a great way to prospect, generate leads and grow your contact database. SMS makes it easy to join in, since you can share a direct link straight to the game.
4. The customer birthday SMS
Show you care by sending a personalised birthday SMS for your customer's big day. This favours repeat purchases and helps you build loyalty with your best customers.
5. The post-purchase thank-you SMS
Thank your customers after their order to build loyalty and encourage them to come back. This professional SMS noticeably improves satisfaction.
6. The cross-sell SMS
Suggest a related product to increase average basket value. This commercial SMS works as a gentle nudge towards an extra purchase.
7. The abandoned-cart reminder SMS
Win back interrupted orders with a timely reminder. This kind of automated SMS can recover up to 30% of unfinished carts.
8. The win-back SMS for inactive customers
Target inactive customers with an exclusive promotional message to reignite conversions.
9. The appointment reminder SMS
Cut down on no-shows with an SMS scheduled the day before or on the day itself. These appointment reminders work like alerts and noticeably reduce missed bookings.
10. The review request SMS
Encourage your customers to share their experience on Google or Pages Jaunes. Some platforms even offer delivery receipts so you can track engagement.
11. The limited-time flash offer SMS
Create a sense of urgency with a promotion valid for just a few hours. Click-through rates are typically very high. Using a premium SMS route also guarantees fast delivery of the message.
12. The new product announcement SMS
Launch a new product with a short message and a link to a landing page.
13. The private sale SMS
Give your best customers an exclusive, premium experience with a short-lived promo code. This type of SMS makes your loyal customers feel valued.
14. The order confirmation SMS
A transactional SMS triggered automatically from your CRM reassures the customer the moment they buy.
15. The delivery tracking SMS
Reassure your customers with a simple tracking link, sent automatically. A platform like Digitaleo makes this kind of send easy to manage.
16. The booking confirmation SMS
Used by restaurants, beauty salons, cinemas and more, this SMS confirms a booking with an access code. Depending on your sector, it can be backed up with a voice message.
17. The satisfaction survey SMS
Collect customer feedback with a form link inside an SMS. Here too, a voice message can help you gather richer, more detailed feedback.
18. The post-purchase follow-up SMS
Offer a related product or a special deal a few days after a purchase.
19. The in-store promo SMS
Boost footfall in your store with a local SMS campaign. Text messages are especially effective at reaching a nearby audience.
20. The exclusive customer code SMS
Give your loyal customers a personalised promo code, valid online or in store.
Go further with 50 ready-to-use SMS marketing templates
👉 [Download the FREE PDF of 50 SMS messages for your marketing campaigns]
7 best practices for a successful SMS marketing campaign
Building a high-performing SMS marketing campaign is not just about writing a good message. It also means following the legal best practices that improve your read rates and strengthen customer relationships.
Here are the 7 essential rules to follow before you send professional SMS campaigns.
1. Get explicit consent from your recipients
Before you send any SMS, you need clear opt-in from your contacts. The recipient must have given their agreement to receive commercial SMS communications.
This consent is a requirement under the GDPR, and it applies even to contact databases you built before the regulation came into force in 2018.
👉 Make sure this step is built into your forms, your email lists and your landing pages.
According to the GDPR: businesses must obtain clear, informed consent before sending marketing communications to individuals, and must always give recipients an easy way to opt out.
2. Keep your contact list up to date
A clean customer file improves message deliverability and avoids wasted sends. Remove inactive phone numbers, keep mobile numbers up to date, and segment your lists for better targeting.
Using an SMS platform with CSV import makes this much easier to manage.
3. Respect legal sending hours
In France, SMS marketing is tightly regulated: campaigns can only be sent Monday to Saturday, between 8am and 8pm.
Commercial SMS messages are banned on Sundays and public holidays to avoid feeling intrusive.
4. Do not overload your customers
Sending a high volume of messages to the same audience can come across as spam.
Contacting your customers by SMS too often risks pushing them to unsubscribe or block your messages.
👉 Favour a multi-channel approach that combines email, SMS and push notifications, depending on the nature of your campaign.
Bulk sending needs to be carefully paced so you do not overwhelm your recipients.
5. Include a clear opt-out option
Every promotional SMS must include a STOP option so the customer can unsubscribe easily. This opt-out mechanism is essential for GDPR compliance. ✉ Example: in France, messages typically end with something like "Reply STOP to 36034".
In France, this requirement is set out in Article L34-5 of the Post and Electronic Communications Code; more broadly, the GDPR gives every recipient the right to object to direct marketing at any time.
6. Be clear and concise
A professional SMS is limited to 160 characters. It needs to get straight to the point.
If needed, you can send longer messages, which the recipient will still read as a single SMS (though each 153-character part is billed separately).
A good marketing SMS message includes:
- the offer,
- the sender's name,
- a call to action,
- and, where possible, a short link.
7. Always add a call-to-action (CTA)
An effective marketing SMS prompts immediate action: clicking, booking, buying, replying…
👉 Add a punchy CTA, even a simple one, to maximise your clicks and conversions.
Examples:
- "Book now 👉 [Link]"
- "Save 20% before midnight tonight"
- "Tap here to claim yours"
Launch your SMS marketing campaigns today
Whether it is loyalty, follow-ups, one-off promotions or transactional notifications, SMS lets you communicate in record time!
It delivers excellent ROI when you segment your contacts, follow GDPR best practices and get the personalisation right.
But be careful: its effectiveness also depends on the right message, the right timing, and respecting your recipients' consent.
With our 20 concrete examples, you now have everything you need to launch your first campaign.
All that is left to do is take action!
👉 [Book a FREE demo] or [create an account] for free right now to launch your first campaign in just a few clicks.
Bonus: low-cost SMS solutions are available for small businesses and large enterprises alike.
