Parad'Ice: +700 Google reviews in 10 months

From 2.6 to 4.2 stars in 10 months: Parad'Ice finally got Google to say what its customers already thought of its homemade ice cream.

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Before Up Review

162 reviews on Google

With Up Review

862 reviews on Google

Storefront of the Parad'Ice artisan ice cream parlour with its terrace and ice cream counter

From 162 to 862 reviews: how did Parad'Ice win back its local visibility with Up Review?

Parad'Ice, a restaurant and ice cream parlour loved for its homemade recipes, faced fierce competition every summer season. Despite a loyal clientele, its Google profile lacked visibility.

Before working with Up Review, the venue had 162 customer reviews and a 2.6-star average.

With the Up Review solution, in under 10 months:

+700 Google reviews posted
A rating up from 2.6 to 4.2 stars
Stronger local appeal for the whole season

+15,000Participants

+700Reviews posted on Google

2.6 to 4.2 (+1.6)Average Google rating

Parad'Ice bubble waffle topped with marshmallows, sweets and chocolate

« Honestly, we weren't expecting this kind of impact.
Within a few months, our Google rating completely changed, and customers mention it every single day. More visibility, more reviews... and clearly, more people walking in! Up Review gave our reputation a real second wind. »

EricDirector of Parad'Ice

Goals of Parad'Ice

Make the venue attractive for the season, against the many businesses offering the same kind of treats.

Gain local visibility

Parad'Ice wants to rank higher on Google and become the go-to ice cream spot in its area.

Multiply positive reviews

Give happy customers a voice and encourage them to share their experience, building social proof and customer trust.

Improve the online reputation

Move the Google rating so it reflects the quality of the service and attracts new visitors.

Create a bond with the regulars

Parad'Ice wants to build customer loyalty and fuel digital word of mouth.

The solution with Up Review

Parad'Ice has been running Up Review for over a year.

A prize game was set up on laminated flyers (A5 and A6) placed on tables and counters: customers scanned, left their Google review, then took a spin at the prize wheel.

A3 flyers were also added to takeaway orders, extending the experience at home.

This simple, visual, engaging approach helped Parad'Ice grow its local visibility effectively!