601 Google reviews in 10 days, at the height of the sales: Polygone Montpellier turned its visitor flow into visible proof.
That was the challenge for the Polygone Montpellier shopping centre: a high-traffic destination, yet a Google listing that grew slowly despite thousands of visitors a day.
On average: 936 reviews collected... over an entire year.
With Up Review:
Improve visibility and engagement during a major retail period
With an annual average of 936 reviews collected, the shopping centre wanted to dramatically increase that volume in a minimum of time, especially during the sales.
A strong flow of recent, positive reviews builds visitor trust and lifts the shopping centre's image.
A QR code prize game, with a guaranteed gift, encouraged visitors to leave a review, deepening their involvement and loyalty.
A higher review volume and a better rating feed the venue's local rankings, attracting more potential visitors.
During the sales, Polygone Montpellier launched a Google review prize game with Up Review.
An XXL roll-up banner at the centre's entrance caught the eye, inviting visitors to scan a QR code to leave a Google review, then spin the prize wheel and walk away with a gift.
The setup was amplified by multi-channel communication: social media (posts and stories), digital screens, the Google Business Profile listing, a newsletter and a dedicated article.
A simple, visible, effective setup, perfectly suited to the shopping centre's dynamic environment.
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