South Mixology Events

In the events business, no reviews means no contracts. South Mixology went from 120 to 600 Google reviews in 6 months, one trade show at a time.

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Before Up Review

120 reviews on Google

With Up Review

600 reviews on Google

Thumbnail of the South Mixology video testimonial: from 120 to 600 Google reviews in just 6 months

How do you stand out in the events industry with little visibility and few reviews?

That was the challenge taken on by South Mixology, a bespoke cocktail bar that turns any trade show into a genuine turnkey open bar.

But with 120 Google reviews, their visibility was very limited.

After 6 months with Up Review: over 480 extra reviews, a better Google rating and a reputation growing fast.

After 6 months with Up Review:

+480 Google reviews posted
+80% increase in the average Google rating
A reputation growing fast

+480Reviews posted

+80%Average Google rating increase

Goals of South Mixology Events

A more engaged customer base and more regular Google reviews.

Improve search rankings

Recent, regular reviews are essential to appear in the first Google search results.

Inspire trust

Positive reviews reassure new clients and showcase the quality of the service in visitors' eyes.

Build a better reputation

A high rating and authentic comments help build a reliable, professional image.

Reach a wider audience

Highly visible Google reviews attract loyal clients and curious prospects alike, looking for a quality service.

The solution

For South Mixology, the answer was a prize game with a QR code, spread via an A6 flyer and a roll-up banner set up on counters and tables at events.

This visual setup generated Google reviews regularly, improving both the overall rating and the venue's search visibility.

By scanning the QR code, guests joined a prize wheel game: a win-win mechanic that encourages reviews while strengthening customer loyalty.