Trèfle Rouge: +1,200 Google reviews in 6 months

Board games, good food, cocktails: Trèfle Rouge had everything except visibility. Gaining 1,200 Google reviews in 6 months settled the matter.

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Before Up Review

305 reviews on Google

With Up Review

1,505 reviews on Google

Thumbnail of the Trèfle Rouge video testimonial: from 300 to 1,600 Google reviews in 11 months of working together

Trèfle Rouge is much more than a restaurant!

On the outskirts of Montpellier, this board game bar blends good food, cocktails and a friendly atmosphere. With friends or family, people linger to play... and come back for more.

When it opened, the venue had 305 Google reviews.

A few months after launching a prize game with Up Review, it now shows more than 1,600!

In 6 months:

  1. +1,200 reviews posted on Google
  2. +2,640 prize game participants
  3. An average Google rating of 4.6
+2,640Participants
+1,200Reviews posted on Google
4.6Average Google rating
Trèfle Rouge dining room with laid tables, velvet armchairs and its board game library

« In 6 months, we went from 300 to more than 1,500 Google reviews. It clearly boosted our visibility: we rank better on Google, and more customers discover the bar that way.

It's easy to set up and really effective! »

Portrait of Boris Vennin, director of Trèfle Rouge
Boris VenninDirector of Trèfle Rouge

Goals of Trèfle Rouge

Carving out a real place online... and in the minds of future customers.

1

Be easy to find on Google

When people search for "restaurant Montpellier" or "board game bar near me", you need to appear near the top. Google reviews are key to that.

2

Win trust before the first visit

In dining as in leisure, a customer reassured by positive reviews walks through the door with a smile.

3

Showcase the experience and the atmosphere

The comments capture what a night at Trèfle Rouge feels like. That is what makes others want to come.

4

Fill the tables... and the games!

Better rankings mean more visibility, so more bookings. And more people around the tables, eating, playing... and coming back.

The solution

For 6 months, Trèfle Rouge engaged its customers with a prize wheel game, set up through Up Review.

Laminated A5 and A6 flyers and table stands were placed on the venue's tables and counters.

Customers could scan a QR code, leave a Google review, then spin the prize wheel to automatically win a prize.

A concept 100% in tune with the board game bar spirit: interactive, friendly and open to everyone.

Trèfle Rouge 100% winning game stand with prize wheel and QR code on a table at the bar
Smartphone in hand showing the Trèfle Rouge prize wheel in the board game bar

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