Up Review: The Best Alternative to Trustpilot in 2026

Updated on 15 September 2026

Looking for a Trustpilot alternative that works directly on the platform your local customers actually search on: Google?

Trustpilot is a large, independent review platform used by businesses of every size. But its reviews live on trustpilot.com, not on your Google Business Profile, the listing that shows up in Google Maps and local search.

If your goal is to grow your Google rating specifically, and turn store visits into reviews and repeat customers, this comparison breaks down where Up Review and Trustpilot differ, and which one fits your business, your budget and your goal.

Up Review vs Trustpilot: the 30-second verdict

👉 Up Review

If your priority is growing your Google Business Profile: more reviews collected in-store through a gamified contest, AI-drafted replies, and a native CRM to turn reviewers into repeat customers.

👉 Trustpilot

If you want an independent, internationally recognized review platform with its own branded profile page, on-site widgets, and a documented link to Google Seller Ratings for Shopping and Ads.

Up Review vs Trustpilot: the comparison

Why look for an alternative to Trustpilot?

Trustpilot is a large, established name, but that does not make it the right fit for every business. Several reasons push local businesses to look elsewhere:

1. Reviews live on a third-party domain: Trustpilot hosts them on your trustpilot.com profile page, then reflects them on your site through widgets. None of Trustpilot's official feature pages mention managing a Google Business Profile listing, the listing that actually ranks in Google Maps.
2. A revenue condition on the entry paid plan: Starter, at €79/month ($99/month), is reserved for "new small business customers" under $5 million in annual revenue. Not every small local business will qualify.
3. A monthly quota on invitations: from 50 on Free up to 1,000 on Premium, before Enterprise removes the limit on a custom quote. A business with heavy foot traffic may hit that ceiling fast.
4. No CRM or loyalty program described on Trustpilot's official pages: they cover collection, replies, widgets and the Google Ads connection, nothing about SMS, email campaigns or a loyalty card.

Up Review: the alternative built around your Google Business Profile

Up Review is a French SaaS platform specializing in Google review collection, local reputation management and customer loyalty for local businesses and franchise networks. The solution supports more than 400 businesses across France, across every sector, and is rated 4.9/5 on Google.

Key features

• Collect Google reviews, plus Instagram and TikTok follows, through an in-store gamified review contest: QR code, NFC card, spin-to-win wheel.
• Google review management: a centralized feed, real-time alerts on negative reviews, and AI-drafted replies in under 3 seconds.
• A native CRM: contest participants feed a customer base you can segment for SMS and email campaigns.
• Ma Presence Google: scores your Google Business Profile out of 100 across 27 criteria (listing, reviews, photos, posts, information panel).
• Visibilite IA: tracks whether your business is cited by ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, scored out of 100.

Signature pack adds: a loyalty program (Wallet card, points, geo push), multi-channel publishing to Google, Instagram and Facebook, automatic SMS on missed calls, and NPS/CSAT surveys.

Strengths

• Works directly on the Google Business Profile listing that ranks in Google Maps and local search, with no quota on reviews or contest participants.
• No revenue eligibility rule: the Pro pack is open to any local business from day one.
• A native CRM and SMS/email campaigns, with no separate marketing tool needed.
• A no-commitment option is available (€119 excl. VAT/month) to test the tool first.

Limitations

• A younger, France-based solution: 400+ client businesses, against Trustpilot's reported 1.3 million worldwide.
• No branded public profile page or on-site review widgets comparable to Trustpilot's TrustBox.
• Reviews outside Google, such as TripAdvisor or Facebook, are on the roadmap and not yet available.

Pricing

• Pro: €89 excl. VAT/month under a 12-month commitment, billed monthly (€119 with no commitment). Includes the contest, AI review management, 500 AI credits a month, CRM and marketing campaigns.
• Signature: €149 excl. VAT/month under a 12-month commitment, billed monthly (€179 with no commitment). Adds the loyalty program, multi-channel publishing, missed-call SMS and satisfaction surveys.
• Network: a custom quote for multi-location businesses, with degressive pricing per establishment.

Trustpilot: the independent review platform for online and multi-market brands

Trustpilot describes itself as an independent feedback platform for businesses of any size, from small online shops to large enterprises. Its current positioning line is "Build trust. Get AI recommended."

Key features

• Review invitations by email or SMS after a purchase, with templates in 16 languages and automatic reminders (Trustpilot reports a 35% average lift in reviews collected).
• Review replies are free from a claimed account, including on the Free plan, with AI-suggested replies you can edit before publishing.
• TrustBox widgets display Service, Product and Location reviews on your own website, with a dedicated profile page per location.
• An official Google Review Partner: reviews feed Google Seller Ratings in Shopping and Ads campaigns once a business reaches 100 reviews and a 3.5-star average, and can generate star rich snippets in organic search.
• A "Review SEO" page presents reviews as a trust signal for AI-powered search, without naming a specific measurement per AI assistant.

Strengths

• A long-established, independent brand: more than 400 million reviews and 1.3 million business customers in over 100 countries.
• AI-assisted replies available from the Free plan onward, not reserved for paid tiers.
• Widgets for three review types, Service, Product and Location, useful for e-commerce and multi-location brands.
• A direct, documented connection to Google Seller Ratings for paid campaigns, plus a dedicated Customer Success Manager on Premium.

Limitations

• No mention of Google Business Profile or Google Maps management on any official Trustpilot feature page consulted for this comparison.
• The Starter plan is reserved for new small businesses under $5 million in annual revenue, and every plan carries a monthly quota on invitations, from 50 to 1,000.
• The tax basis, excluding or including VAT, is not specified on Trustpilot's pricing pages, worth confirming before you commit.
• Trustpilot pitches its Location Reviews as good for local visibility, but the official page does not say whether that helps your own Google listing or only Trustpilot's own pages, which are not the same thing.

Pricing

• Free: €0/month, 50 invitations/month, 1 widget.
• Starter: €79/month ($99/month), reserved for new small businesses under $5 million revenue, 100 invitations/month, 1 user, 1 domain, 2 widgets.
• Plus: €189/month ($319/month), 300 invitations/month, 3 users, up to 3 domains, 10 widgets, all integrations.
• Premium: €479/month ($799/month), 1,000 invitations/month, 10 users, unlimited domains, 21 widgets, a dedicated Customer Success Manager.
• Enterprise: a custom quote, unlimited invitations, 22 widgets, up to 1,000 users.

Prices are billed annually, per domain, with a 12-month commitment mentioned on Trustpilot's pricing page.

Up Review vs Trustpilot: who wins where

Up Review and Trustpilot solve a similar problem, more trust, more reviews, in two different places.

Trustpilot builds trust on its own domain. Reviews are collected and published on your trustpilot.com profile, then reflected on your website through widgets: a recognized, independent badge across every listing and ad campaign.

Up Review builds trust on Google itself. The contest turns an in-store visit directly into a Google review, on the exact listing that appears when someone searches your business name or types "near me." There is no separate profile to build: the review lands where your local customers are already looking.

Worth stating plainly: both offer AI-assisted review replies with a human able to validate before publishing. Neither tool has a monopoly on that feature.

Who is each tool for, really?

Up Review

• Who is it for? Shop owners, restaurants, opticians, hotels, garages and local franchises that want their Google rating to grow, fast, from reviews their own customers already leave in-store.
• Why? The gamified contest turns a visit into a Google review and a CRM contact in the same motion, in a single interface, with public pricing and no revenue condition to qualify.

Trustpilot

• Who is it for? E-commerce brands, SaaS companies and larger, multi-market businesses that want an independent, internationally recognized review platform with widgets for their website and a link to Google Ads visibility.
• Why? A branded profile page, reviews split by Service, Product and Location, and the Google Seller Ratings connection make Trustpilot a good fit for a business built around online sales rather than a single storefront.

Final recommendation: Up Review vs Trustpilot

Choose Up Review if your business depends on foot traffic and local search: more Google reviews, a better rating on the listing that shows up in Maps, and a way to turn reviewers into repeat customers, all from one app.

Choose Trustpilot if you run an e-commerce or multi-market business, want a widely recognized independent trust badge on your own website, and can meet the Starter plan's eligibility, or budget for Plus or Premium.

Still weighing your options? Our best review management software roundup compares ten tools beyond just these two.

👉 Book an Up Review demo or see pricing