Up Review: The Best Alternative to Birdeye in 2026

Updated on 15 September 2026

Comparing Birdeye and Up Review usually starts with the same wall: Birdeye does not publish a price anywhere on its site. If you run one shop, a small chain, or simply want to know what collecting Google reviews and managing your online reputation will cost, that missing number is reason enough to keep looking.

Up Review is a Birdeye alternative built around the opposite idea: show the price first. A gamified prize game, a native CRM, SMS and email campaigns and a Wallet loyalty card sit inside two published plans, no quote required. This comparison breaks down what each platform includes, what Birdeye costs according to official and third-party sources, and which one fits your business size and budget.

Up Review vs Birdeye: the 30-second verdict

👉 Up Review

If your priority is a transparent, all-in-one tool: collect Google reviews with a gamified prize game, run SMS and email campaigns from a native CRM, and see the exact price before you talk to a sales rep.

👉 Birdeye

If you manage a brand with 10 or more locations and need one platform to sync listings across 200-plus directories, run AI agents across marketing and operations, and unify messaging from a single back office.

Up Review vs Birdeye: the comparison

Up Review and Birdeye overlap on review collection and AI-generated replies, but diverge on pricing transparency, target size and the collection mechanic itself.

Why look for an alternative to Birdeye?

Birdeye is a recognised name in reputation management, but four things push independent businesses and smaller networks to look elsewhere.

1. No published pricing: birdeye.com/pricing/ and its own Capterra listing show every plan as a quote. You hand over a phone number and your location count before seeing a number.
2. Built for networks first: Birdeye's own homepage frames it as a platform for multi-location brands, targeting 10 to more than 10,000 sites. A small-business page exists but shows no price.
3. A sales-led process: a quote, a generally annual contract, and no self-serve way to start beyond the narrower Social AI free plan.
4. A broad feature set that can be overkill: 3,000-plus integrations and 200-plus monitored platforms suit a team running dozens of sites, not a single shop chasing more Google reviews.

Up Review: the alternative focused on Google review collection, gamification and loyalty

Up Review is a French SaaS platform specialising in Google review collection, local reputation management and customer loyalty for local businesses and franchise networks. It supports more than 400 businesses across France, rated 4.9/5 on Google, with clients including McDonald's, Quick, Marie Blachère, Pain du Jour and Italova.

Key features

• Collect reviews and followers (Google, TikTok, Instagram) with the prize game, a QR code or an NFC plate.
• Review management: centralised inbox, negative-review alerts, personalised AI replies.
• SMS campaigns, email campaigns and event-based automation (birthday, inactivity, post-visit).
• CRM and customer database: segmentation, contact history, campaign targeting.
• Multi-location dashboard for networks, on the custom-quote Network offer.

Already live (Signature pack): Apple/Google Wallet loyalty card (points or visit accrual, push, geo push, coupons), publishing to Google Business Profile, Instagram and Facebook, missed-call automatic SMS, and NPS/CSAT surveys.

Coming soon: review collection and Presence Management on more platforms (TripAdvisor, Uber Eats, Facebook and others).

Strengths

• Prize game, NFC, QR code, native CRM and SMS/email campaigns included in the Pro plan, none sold as an add-on.
• Two fixed, public prices: no quote or sales call needed to know what you will pay.
• No-commitment option available (€119 Pro / €179 Signature) to test without a long-term contract.
• Covers every sector: restaurants, retail, hospitality, opticians, hairdressers, franchises and more.

Limitations

• A younger company than Birdeye, with fewer large-network references to date.
• No dedicated social media scheduling tool, and listings sync beyond Google still in development (MPG module).
• A narrower integration library than Birdeye's 3,000-plus third-party connectors.

Pricing

• Pro: €89/month excl. VAT under a 12-month commitment, billed monthly (€119 with no commitment).
• Signature: €149/month excl. VAT under a 12-month commitment, billed monthly (€179 with no commitment).
• Network: custom quote, degressive pricing based on the number of locations.

Birdeye: the enterprise reputation and marketing platform

Birdeye positions itself as an agentic marketing and reputation platform, with the homepage tagline "AI Coworkers for Multi-location Brands." Its Enterprise page targets networks of 10 to more than 10,000 locations across healthcare, dental, automotive, real estate, retail and franchises, with clients like Aspen Dental and Extra Space Storage.

Birdeye states more than 10,000 brands on its About page, while Crunchbase (60,000) and LinkedIn (200,000+) cite very different figures, a sign the company does not publish one consistent client count.

Key features

• Automated review requests by SMS and email, timed after the customer interaction.
• AI-generated review replies (BirdAI agents Jay, Myna and Robin), brand-toned, with manual validation or auto-publishing.
• Review collection from more than 200 platforms, with a comparable reputation score per location.
• Real-time listings sync on Google, Facebook, Apple, Yelp and Bing, with AI correction of hours, address or photos.
• Unified messaging: SMS, webchat, social, email and voicemail transcription in one inbox.
• QR codes for review requests, plus Birdeye Referrals for recommendation-based rewards.
• Automated NPS/CSAT surveys with alerts on low scores, and AI-generated social media publishing (Birdeye Social).
• More than 3,000 CRM/PMS/POS/EHR integrations, including Salesforce, HubSpot and QuickBooks.

Strengths

• Listings synchronised natively in real time across 5 key platforms (Google, Facebook, Apple, Yelp, Bing), plus a large integration library of more than 3,000 CRM, PMS and POS connectors, well beyond Google alone.
• Named AI agents (BirdAI) covering marketing, operations and customer experience from one back office.
• Strong review volume: 4,190 reviews on G2 (4.7/5) and 707 on Capterra (4.7/5).

Limitations

• No price published anywhere on birdeye.com; every plan requires a phone number and a quote.
• No gamified collection mechanic (prize game, spin-to-win wheel) found on birdeye.com; its collection appears to rely on direct requests.
• No point or visit-based loyalty program described on birdeye.com; the closest equivalent found, Birdeye Referrals, rewards a recommendation rather than repeat visits.
• No permanent free plan was found on birdeye.com as of September 2026, only a 30 day free trial of Birdeye Social. The product is built primarily for networks of 10 sites and up.

Pricing

• Officially unpublished. birdeye.com/pricing/ asks for a phone number and a location count, then quotes across 6 brackets (1-3, 4-9, 10-39, 40-249, 250-999, 1,000+ locations), generally on an annual contract.
• Capterra lists three plans, Starter, Growth and Dominate, all marked "Custom Quote," with a 30-day free trial and no card required.
• Third-party estimates only, never confirmed on birdeye.com: around $299 (Starter), $349 (Growth) and $449 (Dominate) per location a month, plus a 15-20% surcharge for monthly billing, $5,000-$15,000 in implementation fees, and an "Innovation Fee" of 8% at renewal.

Up Review vs Birdeye: who wins where

Birdeye and Up Review answer different questions. Birdeye manages presence, messaging and social media across dozens of locations from one team, with review collection as a single module inside a broader, quote-based platform built for a marketing department.

Up Review is built around one mechanic: a gamified prize game that turns a paying customer into a Google review, an Instagram follower or a TikTok follower, while feeding the CRM at the same time. The prize game, the NFC plate, the QR code, SMS and email sit in one interface, at a fixed price, with no marketing team or phone call required.

Who is each tool for, really?

Up Review

• Who is it for? Independent shops, restaurants, opticians, garages, hotels, local franchises and mid-size networks that want to grow their Google reviews and build loyalty without a long sales cycle.
• Why? A gamified prize game, NFC and QR code turn visits into reviews, a native CRM and SMS/email campaigns bring customers back, at two public prices (€89 and €149/month excl. VAT).

👉 Up Review fits a business that wants a direct tool: more Google reviews, a better rating and a customer base it can re-engage.

Birdeye

• Who is it for? Multi-location brands and enterprise marketing teams in healthcare, dental, automotive, real estate, retail, franchises, self storage or financial services, typically 10 sites and up.
• Why? One platform to synchronise listings across 200-plus directories, unify messaging and run AI agents across marketing, operations and customer experience.

👉 Birdeye fits a marketing team managing digital presence at scale, across many locations at once.

Final recommendation: Up Review vs Birdeye

Choose Up Review if you run 1 to around 50 locations, want to see the price before talking to sales, and your priority is collecting more Google reviews and building customer loyalty through SMS, email and a Wallet card.

Choose Birdeye if you manage 10 or more locations, need listings synced across 200-plus platforms, and your team is ready for a quote-based sales process and a generally annual contract.

👉 Book an Up Review demo or see pricing

See other alternatives to Birdeye

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• Up Review vs Podium
• Up Review vs Trustpilot
• Up Review vs NiceJob
• The 10 best customer review management tools in 2026